ICON/REFINED
This article was originally published in the Summer 2024 issue of ICON/REFINED. Get your copy here.
These days, it seems like everyone’s firing up a business. Whether it’s a side hustle or a full-blown dedicated operation, more and more entrepreneurs are raising their hand to let the world know it’s their turn to succeed. And we’re all for it. Taking control of financial well-being, setting your own schedule, and engaging in something you feel truly passionate about are all reasons to say sayonara to your nine-to-five and dive into something a little more fulfilling. But to us, there’s a difference between an entrepreneur and an icon.
An icon is someone who’s passion reaches beyond just their business. It goes without saying, they’re dedicated to business growth and making change within their industry. But an icon infuses that same ambition, drive, and dedication into every aspect of their life. They know that their business thrives when they’re feeling their best, so they take care of their health and well-being by staying up to date on the latest fitness and nutrition science that’ll give them that extra edge. They value their relationships, whether that be at home or with friends, or as leaders of their teams in their businesses, and they’re constantly looking for ways to be a better communicator, to learn to listen deeper, to be more empathetic. Icons invest in their mindset–they work to build resilience, cultivate mindfulness, and they never stop learning. These are the aspects of an entrepreneur who’s living an iconic lifestyle. A true icon.
Which is why we set out searching for icons across the country. We wanted to find the best and brightest–those who are leading their industry into new territory while they show up as their highest selves in their personal lives. Those who are living what it means to be an icon. The search wasn’t easy–there are so many talented entrepreneurs out there who are making their marks–but we’ve narrowed it down to the following top ten. Make sure you keep these icons on your radar–it won’t be the last time you’re seeing them.
Jodi Barrett
Business: KBStronger Training
Hometown: Calgary, AB, Canada
Photography: Kate Paterson
Jodi Barrett, a dynamic and determined entrepreneur, transitioned from being a stay-at-home mom to becoming CEO of her fitness business and author of I Don’t Do Vanilla. She launched Kettlebell Kickboxing Canada at 41, aiming to empower her clients through fitness. Despite facing obstacles, such as pivoting to an online model during the pandemic and reassessing her business approach, Jodi remains resilient and focused on supporting her clients’ growth and well-being. Now, through KBStronger Training and using her platform to support causes such as breast cancer and Alzheimer’s, Jodi continues to uplift and unite her community, fostering a sense of inclusivity, support, and connection.
“I strive to connect to the people that resonate with what I am doing. When I connect with my clients beyond fitness, I get into the special sauce of their training, because for me and my business, it has always been about more than a kettlebell. It’s about the connection and how to help someone navigate their health and wellness beyond the kettlebell program, and train for life.”
Dr. Brook Choulet
Business: Choulet Wellness: Scottsdale Concierge Psychiatry & Therapy
Hometown: Scottsdale, AZ
Photography: James Patrick
Dr. Brook Choulet is a board-certified concierge psychiatrist specializing in performance psychiatry, aiding individuals of all ages, including athletes, busy professionals, and high achievers. She founded Choulet Wellness: Scottsdale Concierge Psychiatry & Therapy in Scottsdale, AZ, and Beverly Hills Concierge Psychiatry, with locations in San Diego and Beverly Hills, CA. Dr. Choulet’s leadership as President of the American Board Of Sports And Performance Psychiatry and her work with professional sports organizations highlight her expertise in the field. Despite initial doubts, she successfully established her practices during her fellowship and emphasizes the importance of seeking help and taking calculated risks for personal and professional growth. Dr. Choulet’s dedication extends beyond her clinical work; she actively engages in community-building initiatives and shares her expertise through columns and professional networks.
“In my own personal experience as a former Consulting Team Psychiatrist for the NBA Phoenix Suns and WNBA Phoenix Mercury, I saw the mental health struggles that can accompany high levels of achievement. I truly recognize the impact that mental health can have on one’s performance, whether it be on a court or in the boardroom. By addressing mental health and well-being proactively, I am able to see the positive impact it can have on optimizing performance and achieving goals more effectively.”
Alayne Wadsworth
Business: Self-Employed
Hometown: Saratoga Springs, UT
Photography: Courtney McComber
Alayne is renowned for her accomplishments in ballroom dance, winning ABC’s season 10 of Dancing With the Stars along with her Utah Valley University Ballroom team. Despite facing severe scoliosis and undergoing extensive surgery, she continued to excel in her field, using her challenges as motivation to inspire others. Transitioning to become an Art Director at a company focused on empowering women, she channels her experiences into philanthropic endeavors, supporting causes like aiding survivors of abuse. Through her career and personal journey, she emphasizes the importance of giving back and finding balance between professional success and personal fulfillment, aiming to make a meaningful impact on others’ lives.
“Giving to my community is essential because it aligns with my values of contributing positively to society. It’s about making a meaningful impact beyond myself and fostering a sense of connection and support within the community. Plus, seeing the benefits of my efforts brings a sense of fulfillment and purpose to what I do.”
Gyda Loveres
Business: Gyda Loveres Medical/The Masa Project AZ
Hometown: Scottsdale, AZ
Photography: James Patrick
Arriving in the U.S. at 18, Gyda Loveres embraced hard work and determination, rising to a leadership role at a prestigious medical device company and becoming VP of a local non-profit. Leveraging digital marketing skills, she pioneered strategies that secured significant deals for the company and expanded the non-profit’s reach, forging partnerships with key organizations. Despite the challenges of juggling a demanding career and philanthropic endeavors, Gyda prioritizes self-care, personal growth, and community service, recognizing the transformative power of gratitude and purposeful action. Through perseverance and strategic energy investment, she’s overcome obstacles, embraced leadership, and made a meaningful impact, embodying the belief that positive change begins with individual commitment.
“I use different digital platforms like social media, as well as put out a podcast, so people can see, hear, and get to know who’s behind the non-profit. This strategy effectively reaches more people at a grand scale compared to door to door marketing. I use the same approach in my medical device career as well, primarily on LinkedIn, to promote my brand so that people can see how well I take care of my customers.”
Cristian Villamarin
Business: Bevvy’s
Hometown: Toronto, ON, Canada
Photography: Brogan McNab
Cristian Villamarin, a seasoned entrepreneur, achieving success with Flipd, a technology company lauded by major publications and boasting millions of users. Transitioning to the non-alcoholic beverage industry, he’s spent years immersing himself in the field, elevating products from grocery shelves to premium retail experiences. Alongside his entrepreneurial endeavors, Cristian is an avid triathlete, participating in various events across North America. Through his efforts, he’s challenging perceptions about non-alcoholic beverages, particularly by prioritizing Canadian brands by introducing them to consumers through curated retail experiences.
“I’ve been sober-curious for over a decade and when I started my journey it was challenging to find good non-alcoholic (NA) drinks, so I resorted to sparkling waters for several years. As time passed, the quality of NAs significantly improved, but finding these drinks was never easy and I found myself driving all across the city in search of certain products. With Bevvy’s, my mission is to curate and showcase high-quality products, and provide a customer-focused in-store experience where people can learn about non-alcoholic drinks and how they can be as complex and sophisticated as their alcoholic counterparts.”
Laura Soulios
Business: Body Tuned By
Hometown: Stouffville, ON, Canada
Photography: James Patrick
Laura Soulios, a multi-award-winning Medical Esthetician and Body Transformation Coach, co-owns Body Tuned By, where she helps women achieve both outer and inner transformation. Her journey from personal skin and body transformation to becoming a highly-published fitness model inspired her to champion 100 percent natural approaches in an industry inundated with artificial procedures. Despite the challenges of the COVID-19 lockdowns, she pivoted her focus to online coaching and invested in personal and professional development, emerging stronger and more resilient. Committed to giving back, she hosts events, contributes to magazines, and speaks at conferences, sharing her wealth of knowledge and inspiring others on their own transformative journeys.
“My goal is to help my clients attain sustainable and balanced well-being, prioritizing not only physical transformations but also emotional and mental health to ultimately become the best versions of themselves. Witnessing their growth in the areas of their lives that previously caused them self-consciousness or distress fills me with profound joy and fulfillment, reinforcing my unwavering commitment to this holistic approach.”
Corey Spiegel
Business: Light House
Hometown: Sherman Oaks, California
Follow her: @findyour_lighthouse
Corey Spiegel, founder of Light House, facilitates meaningful and transparent conversations among women, providing a supportive space for personal growth and empowerment. Through Light House, Corey addresses a wide range of topics including empowerment, pro-aging, anxiety, entrepreneurship, and overall health and wellness, fostering connections and insights for participants. Emphasizing the importance of consistent self-care, Corey advocates for holistic wellness practices tailored to individual needs rather than striving for a generic notion of balance. Light House serves as a refuge for women seeking guidance, community, and honest discussions, offering interactive classes, events, and retreats led by licensed professionals and experienced mentors.
“Women often encounter unique experiences and obstacles due to societal expectations, gender norms, and cultural pressures. Providing a space free from judgment allows for honest conversations about these challenges, fostering empathy, understanding, and solidarity among women. So many women grapple with similar issues, but feel isolated or ashamed to discuss them openly due to fear of judgment or stigma. Light House not only creates a safe space, but we help break down these barriers and encourage women to share their experiences, seek support, and realize that they are not alone in their struggles.”
Nadine Dumas
Business: The MBN Method
Hometown: Red Deer, AB, Canada
Photography: Daria Keenan
Nadine Dumas is a respected figure in health and wellness, leveraging nearly two decades of experience to empower women in developing healthy relationships with food for long-term well-being. Transitioning from a career in accounting at 27, she embarked on her entrepreneurial journey, eventually pioneering luxury wellness retreats in the Cayman Islands alongside her online coaching business. Remaining authentic and consistent in her teachings, Nadine has made bold strides in reshaping the industry, exemplified by her creation of the InspiHer Mastermind Dinners, an exclusive platform celebrating women’s achievements in health and wellness. Nadine finds balance in her life on the Cayman Islands, allowing her to thrive personally and professionally.
“By bringing together 12 women in a luxurious, nurturing environment, I aim to break down the barriers of isolation that often accompany personal wellness journeys. My retreats are designed to empower each attendee, offering them not only a safe space to explore and improve their wellness, but to also have access to a supportive community. This is about sharing knowledge, witnessing transformative moments, and building a network that sustains them long after they leave. The fulfillment I derive from seeing the positive changes and the lasting bonds formed is immeasurable, and it fuels my commitment to continue this work.“
Matt Zhang
Business: LUXE Design Studio
Hometown: Vancouver, BC, Canada
Follow him: @theluxedesignstudio
Starting his entrepreneurial journey at 16, Matt Zhang has always been an ambitious achiever, creating multiple businesses and even a non-profit that helped fundraise for B.C. Children’s Hospital. Expanding into real estate and interior design, Matt’s firm, LUXE, now offers a comprehensive range of services from property acquisition to marketing and sales. Despite a demanding schedule, he prioritizes fitness, relationships, and community engagement, balancing personal and professional commitments. While navigating challenges like client expectations and team building, he remains committed to mentorship and philanthropy, supporting organizations like the Make-A-Wish Foundation to inspire and uplift others.
“Today, our enterprise offers a holistic suite of services, guiding clients from lot acquisition and bespoke design to construction and the sourcing of premium materials. This vertically integrated approach not only ensures a seamless experience, but also empowers us to uphold uncompromising standards of quality and cost-efficiency—a testament to our commitment to excellence in every facet of real estate development.”
Theresa Byrne
Business: InPower
Hometown: Littleton, CO
Photography: James Patrick
Theresa Byrne, a renowned TED.com speaker voted Mindset Coach of the Year, empowers clients to overcome inner challenges and find peace. With a background in martial arts and a focus on holistic approaches, she champions positivity and self-acceptance, deploying habit-changing practices that lead with encouragement, celebrating success, and focusing on the positives. Despite facing obstacles like a devastating car accident and gender bias in a male-dominated industry, she perseveres, using adversity as a catalyst for growth. Committed to giving back, Theresa engages in various philanthropic efforts, from suicide prevention to coaching organizations, embodying her service-oriented mindset.
“We function best when we are wired to succeed in all areas, and my work is helping people to feel better physically and mentally–giving them the keys to unlock their full potential. Whether it’s saying ‘no’ to overcommitting, embracing mindfulness practices, or even just making time for a quick workout, I am all about helping clients find that perfect balance. When you feel good in your body and sharp in your mind, there’s no limit to what you can achieve.”