As someone who is an influencer and marketing agent that spends most of their waking hours online, I understand all too well that navigating the online marketing scene can be overwhelming, to save the least. With so many platforms to choose from, each with equally as notable ups and downs, it’s good to know that there are a few marketing tips that work across the board. Here are 5 super simple marketing tips you’ll wish you had known earlier.

1. Share at peak times
   No matter which online social media platform you are using, one thing remains true for all: there are specific times during the day when people in your area are more likely to be online. Share during those specific hours for maximum reach!
2. Don’t overshare
   Posting too much can flood your follower’s feed and make them more likely to unfollow you. In this case, less is sometimes more. A good way to mitigate this is to get on a posting schedule so your followers can get used to seeing your posts at regular intervals.
3. Post media instead of links
   With the introduction of Tiktok, Instagram and Pinterest, it’s no wonder why social media platforms have been prioritizing media posts over direct links. Not only do direct links lead away from their site (which they don’t want) they are also less likely to be boosted by the algorithm. You can work around this by posting a video/photo and then adding the link in the caption or your bio.
4. See what other businesses are doing
   One of the best ways to make good social media marketing choices is to see what other similar businesses in your niche are doing. What kind of posts are they making? How often? Are they using hashtags or geo-locations? These are small observations that can make a huge difference in your own strategy.
5. Offer something for free
   When you’re just starting out and need some quick engagement, host a giveaway! Ask your followers to tag some friends to be entered and hopefully, this will bring attention to your brand which in turn leads to a massive spike in engagement and follows.

Be sure to connect with me and ICON Refined for more social media tips!