No matter if you are a B2B or B2C company there is one thing that remains a common necessity: maintaining good customer relationships. Most industries find social media a good way to keep their customers informed remotely, but you know what they say, there is always room for improvement! If you are looking for ways to increase your customer engagements, here are the 4 best social media strategies.

High Quality & Well-Staged Pictures/Videos- For businesses that rely on selling specific products, IE clothes, tools, food, etc, there is perhaps nothing more important than having good supporting visuals. For companies in these industries, going the extra mile to learn about photo composition or hiring a professional photographer/videographer is absolutely a must. Though it might not seem like it’s important, businesses with great visuals are not only likely to sell more products compared to those without any or with low-quality visuals, but also increase social media engagement by catching the eye of potential customers.

Be Socially Engaged- One thing businesses often overlook when trying to increase engagement is the importance of being engaged themselves. This could be as simple as replying to customers’ comments on your business’s posts or can be as involved as directly reaching out to followers to let them know about new sales, updates, brand partnerships, etc.

Work With Influencers- Influencers have what you want: engaged followers. Don’t be afraid to reach out to experts in your industry with large followings to offer partnerships to.

Host Giveaways- One thing that everybody loves is something free. By offering the occasional giveaway you can greatly increase your company’s organic reach for minimal work. Just ask your followers to be sure to tag three friends in the comments and share the post to be entered!