Designing a great website isn’t just a way to show your customers who you are; it’s also a way to keep them interested and turn their visit into a sale. Not only that, a stellar site will also bring in traffic through SEO utilization and will connect you to both new and existing customers via social media and other marketing methods. Essentially, your business website is your home base, and there’s a lot that goes into making it work for your needs, including using analytics to track customer engagement and keep them coming back. There are a lot of details that go into creating a great business site; here are a few of the most important ones to consider.

Bring them to you

In a sea of competitors, it’s essential for businesses to understand that customers typically won’t just come to a website on their own. You need to reel them in, which is where your marketing strategy comes into play. But creating a great ad only goes so far; you also need to make sure you’re utilizing all the resources available to you, including carefully-worded content that uses SEO tactics to maximize your business’s exposure within search engines. You can also share a blog full of helpful information that utilizes video and other media to boost your site’s ranking during searches.

Make it visually appealing

Not only does your site need great content, but it’s also critical to make sure the first thing customers see is a bright, engaging landing page that shows exactly what they need. Making each page visually appealing will keep customers on the site longer, as will ensuring that it’s easy to navigate. After all, many customers will move on if they can’t find what they’re looking for within the first 10 or 15 seconds. When it comes to sharing photos of your products, simply use an image background remover that puts your item front and center. You can use this same tool to place an image of your product on different designs or within new environments.

Keep it simple and accessible

While you want your site to be visually appealing, it’s also crucial not to go overboard. Keeping things simple can go a long way toward ensuring that potential customers are not overwhelmed when they reach your site, and that they can easily access what they’re looking for. Take a look at simple designs to get an idea of which direction your site should go in. Don’t forget to make each page accessible for all abilities by adding captions, subtitles, and alt text as well as using color and fonts carefully.

Keep track of your performance

Once your site is designed and ready to go, it’s important to keep track of how well it’s doing. Utilize analytics tools to find out exactly how your customers are utilizing certain features, how long they’re staying on a page before moving on, and even which part of the country they’re from. This is a great way to gain insight into your audience and figure out what’s working and what isn’t. Look for analytics options that meet your specific needs, and learn how to properly read the data so you can keep up with the information you’re given.

Creating a great website for your business comes with many details to consider, but it doesn’t have to be a stressful process. Take a look at some examples of clean design, and don’t forget to look at what your competitors are doing as well.