This article was originally published in the Summer 2024 issue of ICON/REFINED. Get your copy here.

Written by Kaelyn Marie Fuglaar

IG: @kaelynmarievirtualassistant

We hate to tell you this, but, undoubtedly, regardless of your industry, if you’re struggling to achieve success or convert followers into clients on Instagram, it probably isn’t because the market is too saturated. It’s not about the number of competitors; rather, the crux lies in effectively communicating your message and directly engaging with your ideal clientele.

Using the following strategies, it’s been proven that a business can begin from a starting point of $0 to consistent monthly earnings exceeding $8k within just four months on Instagram. And no, it’s not solely about “niching down,” although that certainly plays a role. Remarkably, all clients in this case (barring one referral) discovered the Instagram page, initiated contact by booking a free discovery call via the link in the bio, and subsequently became long-term collaborators.

Contrary to popular belief, the client acquisition strategy did not hinge on cold direct messaging or email pitches. While these tactics aren’t inherently flawed, they simply weren’t part of the approach. Instead, we want to share how you can level up your Instagram strategy, and attract the right clients to your page. 

Messaging Matters

Crafting a compelling message is king. Your messaging serves as the magnet that draws in your dream clients. It’s about articulating who you’re addressing, why and how you can alleviate their pain points, and what distinguishes you from the competition. By investing time in clarifying your message, you ensure coherence across all your Instagram posts. 

Start by identifying your dream client’s struggles, defining the solutions you offer, and highlighting the transformative outcomes they can expect. For example, a signature message might revolve around assisting six-figure-income women business owners with the administrative tasks they lack time for, empowering them to refocus on their business passions.

Check Your Branding

Effective branding is more than just color schemes and font choices; it harnesses consistency and recognition. Your brand identity should immediately resonate with your target audience, setting you apart in a crowded social media landscape. When selecting colors, consider researching color psychology to align with the preferences of your dream clients, and be sure to develop your brand voice so you know how to communicate with potential clients in a way that feels authentic, but professional. 

Authenticity Over Aesthetics 

Release the pressure of perfectionism on your feed. Authenticity trumps an overly curated aesthetic any day. Embrace the freedom to share diverse content that genuinely resonates with your audience, regardless of adhering to strict alternating picture and graphic patterns.

Consistency Is Key

Regularity breeds familiarity. Maintaining a consistent posting schedule establishes you as an authority in your niche and ensures potential clients recognize your active presence. Too often, promising Instagram accounts falter due to irregular posting, inadvertently signaling a lack of commitment or even business inactivity. By contrast, a consistent presence positions you as the go-to expert in your field.

While Instagram presents its fair share of challenges, it remains a potent marketing tool when wielded with finesse. By focusing on these fundamental strategies, you’ll begin to witness your dream clients gravitating towards your offerings, paving the way for a fully booked schedule and sustained business growth.