Jenn Drummond
The world of an entrepreneur or business leader can sometimes feel like a lonely one. There’s a great deal of persistent pressure (usually self-inflicted) to make the right decisions, hire the right people, and land the most lucrative deals. Trying to do this all by yourself in a vacuum can lead to frustration and burnout.
This is why we recommend you intentionally build a resilience team. This is the system of backstage support that’ll help you stay consistent, strong, and motivated as you chase down your biggest goals. Below are seven types of people to have in your corner, but keep in mind that technological tools and mindset shifts can also act as efficient stand-ins if you haven’t quite cultivated the full set just yet.
- Accountability Amy
Stagnation in business can be deadly. When you don’t feel motivated or able to make progress, Accountability Amy is there with a checklist and timer. Maybe she’s the best friend you text to say, “I’m committing to finishing this pitch deck in the next hour. Hold me to it!” Perhaps she’s a paid therapist or business coach who helps you identify the most important next step and helps enforce a deadline.
- Mentor Matt
This is your “Been there, done that” person. Because he knows what it’s like to be in your shoes, he’s the perfect person to give advice, identify gaps in your skill set, and suggest resources for developing your competence. This could be someone with more life experience than you, or it could be a peer who has achieved success in the field you’re entering. If you’re stuck on who might be helpful given your specific circumstances, go to LinkedIn and do some research to identify relevant thought leaders.
- Subcontractor Susie
Try as we might, we can’t be all things to all people. Having a list of subcontractors to call when things start to feel out of control is key to building resilience. Fortunately, technology makes this easier than ever. Too slammed to make dinner for your family? Uber Eats is today’s Subcontractor Sally. Land a call with an important prospective investor during your kids’ school drop-off? Text a fellow parent to see if he can swing by your house. Even if it costs a bit of money or creates a favor that you feel obligated to return, delegating tasks from time to time is always better than being wildly stressed.
- Wingman William
Batman has Robin. Shrek has Donkey. Sherlock Holmes has Dr. Watson. You have Wingwoman Wanda. Perhaps this person is a paid member of your team, like an assistant or an agent. Perhaps it’s a friend or business partner who feels like an extension of you. This person is dedicated to taking part of the load off your shoulders so you can streamline your energy.
- Buttercup Betty
Sometimes you just need a good cry. When things go wrong, Buttercup Betty is there with a sympathetic ear and a ready coping strategy. She gives you a hug, reminds you of your purpose, and serves as your cheerleader as you brush yourself off and get back into the game. Moms (or mom-types) usually tend to be great at fulfilling this role.
- Ethical Ethan
As an entrepreneur, you will be faced with challenges that make you question your judgment. Maybe it’s a decision about how to respond to a rude email, dismiss an underperforming employee, or handle a privacy breach. Bring Ethical Ethan to the table. He’s the person whose moral compass always points north, and whose character you trust above all others.
- Laughing Laura.
When your sole focus is pushing your business forward, fun can feel frivolous. But here’s a secret: People who are genuinely enjoying their lives and work outperform the competition almost every time. Don’t let yourself get bogged down in the slog. Maintain connections with the people in your life who remind you to slow down and stop taking things so seriously, and who can always inspire a belly laugh.
3 ways to create your resilience team
You’ve got your group in mind, now let’s get crafting it. Here’s how you can circle the wagons and build your dream resilience team.
Identify people who already exist in your life. As you read through these descriptions, there were probably certain faces that began to materialize in your mind. Put these people on speed dial so you are primed to ask for their support.
Determine the tools, technologies, or systems that can help support you across these roles. Rather than spend valuable business time struggling to put together a new dresser for your bedroom, can you hire a Taskrabbit to serve as your Subcontractor Susie? If you notice that your focus is waning, can you lean on the Pomodoro Technique for better time management? Permit yourself to use the resources at your disposal.
Recognize that you can always shift your own mindset to bring these avatars into your world. If you fall into the trap of negative internal dialogue, ask yourself, “What would Buttercup Betty say in this situation?”