The introvert's guide to networking
Grow your business with intentional connections--your way.

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November 30, 2023

Being an introverted entrepreneur comes with its unique set of challenges, especially when it comes to navigating the seemingly extrovert-friendly world of networking. While making connections is key to entrepreneurial success, introverts have some special strengths that can help them build genuine relationships. Here’s a down-to-earth guide for introverted entrepreneurs on how to handle the networking scene.

 

Get Cozy Online

Let’s face it, introverts often shine when it comes to written communication. Online platforms are your friend. Dive into professional spaces like LinkedIn, where you can strut your stuff, join relevant groups, and engage in conversations. Online networking lets you build relationships at your own pace, on your own terms.

 

Quality Over Quantity

Introverts thrive in one-on-one or small group settings. Forget the pressure of collecting a mountain of business cards; focus on building a handful of genuine connections. Remember, quality relationships are gold, especially for introverts.

 

Seek Small and Intimate

Those massive networking events? Yeah, they’re not your scene. Seek out smaller gatherings where you can actually have meaningful conversations without feeling like you’re drowning in a sea of faces. These cozy settings allow for deeper connections and way less awkwardness.

 

Prep Like a Pro

Introverts shine when they feel prepared. Before diving into an event, do your homework. Research attendees, prep a couple of icebreakers, and rehearse your intro. Feeling on top of your game boosts that comfort level.

 

Master the Art of Active Listening

Your superpower? Killer listening skills. Use that to your advantage. Actively listening not only makes the other person feel important but also gives you valuable info for future convos. Win-win.

 

Find Common Ground

Starting a conversation doesn’t have to be a struggle. Look for common interests or shared experiences. Introverts thrive when talking about things they’re passionate about. Finding that shared ground is the secret sauce for lasting connections.

 

Harness Your Strengths

Introverts come equipped with some awesome qualities—empathy, deep thinking, and exceptional observation skills. Use these to your advantage. Show genuine interest, ask those thoughtful questions, and drop insights that matter in conversations.

 

Keep Goals Realistic

Forget overwhelming yourself with a gazillion events. Set realistic networking goals. Whether it’s connecting with one new person each week or hitting up a small gathering monthly, achievable goals make the process way less intimidating.

 

Follow Up with Heart

After an event, shoot a thoughtful follow-up to the folks you clicked with. Mention specific points from your chat to show genuine interest. It’s not just about reinforcing connections; it’s also setting the stage for future interactions.

 

Be the Networking Host

If traditional settings make you squirm, take matters into your own hands. Host a small workshop, kick off a meet-up, or collaborate on a project. This lets you control the vibe and build connections on your terms.

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