{"id":2083,"date":"2023-12-07T17:15:28","date_gmt":"2023-12-07T17:15:28","guid":{"rendered":"https:\/\/iconrefined.com\/?p=2083"},"modified":"2024-04-09T18:23:26","modified_gmt":"2024-04-09T18:23:26","slug":"should-copywriting-focus-on-storytelling-or-seo-optimization","status":"publish","type":"post","link":"https:\/\/iconrefined.com\/should-copywriting-focus-on-storytelling-or-seo-optimization\/","title":{"rendered":"Should copywriting focus on storytelling or SEO optimization?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Marketing consultant Jennifer Yamnitz weighs the pros and cons in a fierce battle between running the gamut of SEO keywords or leaning into authentic connection. 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