{"id":2527,"date":"2022-10-12T01:28:24","date_gmt":"2022-10-12T01:28:24","guid":{"rendered":"https:\/\/iconrefined.com\/?p=2527"},"modified":"2024-04-08T21:10:18","modified_gmt":"2024-04-08T21:10:18","slug":"bti-433-adding-emotion-to-your-brand-with-rachel-pesso","status":"publish","type":"post","link":"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/","title":{"rendered":"BTI #433: Adding Emotion to Your Brand with Rachel Pesso"},"content":{"rendered":"\n<!-- iframe plugin v.5.1 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/24663762\/height\/100\/width\/\/thumbnail\/no\/render-playlist\/no\/theme\/custom\/tdest_id\/4427553\/custom-color\/87A93A\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p><strong>Adding Emotion to Your Brand with Rachel Pesso&nbsp;<\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">Hosted by: James Patrick<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">My guest today is Rachel Presso. She is a Brand Storyteller and we are diving into how to add emotion to your brand. It&#8217;s a conversation that I&#8217;ve been wanting to have with Rachel for a long time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>&#8220;A good story includes an amazing photograph.&#8221;<\/em><\/strong><\/p>\n<\/p>\n<p><strong>IN THIS EPISODE<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">What a brand storyteller is and what Rachel does.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">How the look and esthetic of your brand can portray your goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The key that brands need to tap into.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The things you need to be clear on.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Why brand consistency and cohesiveness is important.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">One of the biggest mistakes brands make and how to fix it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Being dynamic instead of static.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Staying true to yourself along the way.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Do you have to be in the spotlight of your brand?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">What the right design and story can do in partnership with marketing.<\/span><\/li>\n<\/ul>\n<p><strong>THIS WEEK! FITposium is on October 13-15th.&nbsp;<\/strong><\/p>\n<p><strong>Join in-person or virtually at<\/strong> <a href= \"http:\/\/www.fitposium.com\"><strong>www.fitposium.com<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>Dozens of opportunities for attendees to be published!<\/strong><\/p>\n<p><strong>See past features<\/strong> <a href= \"https:\/\/www.instagram.com\/fitposium\/\"><strong>@fitposium<\/strong><\/a><\/p>\n<p><\/p>\n<p><strong>Connect with James&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Website:<\/span> <a href= \"https:\/\/jamespatrick.com\/\"><span style= \"font-weight: 400;\">jamespatrick.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Instagram:<\/span> <a href= \"https:\/\/www.instagram.com\/jpatrickphoto\/\"><span style= \"font-weight: 400;\">@jpatrickphoto<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Text me marketing questions @: 480-605-3254&nbsp;<\/span><\/p>\n<\/p>\n<p><strong>Connect with Rachel<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Website:<\/span> <a href= \"http:\/\/www.rachelpesso.com\/\"><span style= \"font-weight: 400;\">www.rachelpesso.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Instagram:<\/span> <a href= \"https:\/\/www.instagram.com\/rachelpesso\/\"><span style= \"font-weight: 400;\">@rachelpesso<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Websites:<\/span> <a href= \"http:\/\/www.soulthemes.com\"><span style= \"font-weight: 400;\">www.soulthemes.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">TikTok:<\/span> <a href= \"https:\/\/www.tiktok.com\/@rachelpesso\"><span style= \"font-weight: 400;\">@rachelpesso<\/span><\/a><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">Share this podcast with a friend and remember to leave a 5-star review!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more, visit<\/span> <a href= \"https:\/\/www.jamespatrick.com\/\"><span style= \"font-weight: 400;\">jamespatrick.com<\/span><\/a><\/p>\n<p><a href=\"https:\/\/directory.libsyn.com\/episode\/index\/id\/24663762\/tdest_id\/4427553\">Check out this episode!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adding Emotion to Your Brand with Rachel Pesso&nbsp; Hosted by: James Patrick &nbsp; My guest today is Rachel Presso. She is a Brand Storyteller and we are diving into how to add emotion to your brand. It&#8217;s a conversation that I&#8217;ve been wanting to have with Rachel for a long time. &nbsp; &#8220;A good story [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[179,1],"tags":[],"class_list":["post-2527","post","type-post","status-publish","format-standard","hentry","category-beyond-the-image","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTI #433: Adding Emotion to Your Brand with Rachel Pesso - Icon Refined<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTI #433: Adding Emotion to Your Brand with Rachel Pesso - Icon Refined\" \/>\n<meta property=\"og:description\" content=\"Adding Emotion to Your Brand with Rachel Pesso&nbsp; Hosted by: James Patrick &nbsp; My guest today is Rachel Presso. She is a Brand Storyteller and we are diving into how to add emotion to your brand. It&#8217;s a conversation that I&#8217;ve been wanting to have with Rachel for a long time. &nbsp; &#8220;A good story [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/\" \/>\n<meta property=\"og:site_name\" content=\"Icon Refined\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IconRefined\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-12T01:28:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-08T21:10:18+00:00\" \/>\n<meta name=\"author\" content=\"demoviewer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"demoviewer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/\"},\"author\":{\"name\":\"demoviewer\",\"@id\":\"https:\/\/iconrefined.com\/#\/schema\/person\/db92654193a409f1e955db690e7092ed\"},\"headline\":\"BTI #433: Adding Emotion to Your Brand with Rachel Pesso\",\"datePublished\":\"2022-10-12T01:28:24+00:00\",\"dateModified\":\"2024-04-08T21:10:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/\"},\"wordCount\":282,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/iconrefined.com\/#organization\"},\"articleSection\":[\"Beyond the Image\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/\",\"url\":\"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/\",\"name\":\"BTI #433: Adding Emotion to Your Brand with Rachel Pesso - Icon Refined\",\"isPartOf\":{\"@id\":\"https:\/\/iconrefined.com\/#website\"},\"datePublished\":\"2022-10-12T01:28:24+00:00\",\"dateModified\":\"2024-04-08T21:10:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/iconrefined.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BTI #433: Adding Emotion to Your Brand with Rachel Pesso\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/iconrefined.com\/#website\",\"url\":\"https:\/\/iconrefined.com\/\",\"name\":\"Icon Refined\",\"description\":\"Celebrating the Modern Entrepreneur\",\"publisher\":{\"@id\":\"https:\/\/iconrefined.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/iconrefined.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/iconrefined.com\/#organization\",\"name\":\"Icon Refined\",\"url\":\"https:\/\/iconrefined.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/iconrefined.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/iconrefined.com\/wp-content\/uploads\/2021\/04\/icon-refined-logo-1.png?fit=600%2C142&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/iconrefined.com\/wp-content\/uploads\/2021\/04\/icon-refined-logo-1.png?fit=600%2C142&ssl=1\",\"width\":600,\"height\":142,\"caption\":\"Icon Refined\"},\"image\":{\"@id\":\"https:\/\/iconrefined.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/IconRefined\/\",\"https:\/\/www.instagram.com\/iconrefined\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/iconrefined.com\/#\/schema\/person\/db92654193a409f1e955db690e7092ed\",\"name\":\"demoviewer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/iconrefined.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/23055fe82d608f5b2e277cc1914424d9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/23055fe82d608f5b2e277cc1914424d9?s=96&d=mm&r=g\",\"caption\":\"demoviewer\"},\"url\":\"https:\/\/iconrefined.com\/author\/demoviewer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BTI #433: Adding Emotion to Your Brand with Rachel Pesso - Icon Refined","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/","og_locale":"en_US","og_type":"article","og_title":"BTI #433: Adding Emotion to Your Brand with Rachel Pesso - Icon Refined","og_description":"Adding Emotion to Your Brand with Rachel Pesso&nbsp; Hosted by: James Patrick &nbsp; My guest today is Rachel Presso. She is a Brand Storyteller and we are diving into how to add emotion to your brand. It&#8217;s a conversation that I&#8217;ve been wanting to have with Rachel for a long time. &nbsp; &#8220;A good story [&hellip;]","og_url":"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/","og_site_name":"Icon Refined","article_publisher":"https:\/\/www.facebook.com\/IconRefined\/","article_published_time":"2022-10-12T01:28:24+00:00","article_modified_time":"2024-04-08T21:10:18+00:00","author":"demoviewer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"demoviewer","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/#article","isPartOf":{"@id":"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/"},"author":{"name":"demoviewer","@id":"https:\/\/iconrefined.com\/#\/schema\/person\/db92654193a409f1e955db690e7092ed"},"headline":"BTI #433: Adding Emotion to Your Brand with Rachel Pesso","datePublished":"2022-10-12T01:28:24+00:00","dateModified":"2024-04-08T21:10:18+00:00","mainEntityOfPage":{"@id":"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/"},"wordCount":282,"commentCount":0,"publisher":{"@id":"https:\/\/iconrefined.com\/#organization"},"articleSection":["Beyond the Image"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/","url":"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/","name":"BTI #433: Adding Emotion to Your Brand with Rachel Pesso - Icon Refined","isPartOf":{"@id":"https:\/\/iconrefined.com\/#website"},"datePublished":"2022-10-12T01:28:24+00:00","dateModified":"2024-04-08T21:10:18+00:00","breadcrumb":{"@id":"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/iconrefined.com\/"},{"@type":"ListItem","position":2,"name":"BTI #433: Adding Emotion to Your Brand with Rachel Pesso"}]},{"@type":"WebSite","@id":"https:\/\/iconrefined.com\/#website","url":"https:\/\/iconrefined.com\/","name":"Icon Refined","description":"Celebrating the Modern Entrepreneur","publisher":{"@id":"https:\/\/iconrefined.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/iconrefined.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/iconrefined.com\/#organization","name":"Icon Refined","url":"https:\/\/iconrefined.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iconrefined.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/iconrefined.com\/wp-content\/uploads\/2021\/04\/icon-refined-logo-1.png?fit=600%2C142&ssl=1","contentUrl":"https:\/\/i0.wp.com\/iconrefined.com\/wp-content\/uploads\/2021\/04\/icon-refined-logo-1.png?fit=600%2C142&ssl=1","width":600,"height":142,"caption":"Icon Refined"},"image":{"@id":"https:\/\/iconrefined.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IconRefined\/","https:\/\/www.instagram.com\/iconrefined\/"]},{"@type":"Person","@id":"https:\/\/iconrefined.com\/#\/schema\/person\/db92654193a409f1e955db690e7092ed","name":"demoviewer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iconrefined.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/23055fe82d608f5b2e277cc1914424d9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23055fe82d608f5b2e277cc1914424d9?s=96&d=mm&r=g","caption":"demoviewer"},"url":"https:\/\/iconrefined.com\/author\/demoviewer\/"}]}},"_links":{"self":[{"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/posts\/2527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/comments?post=2527"}],"version-history":[{"count":1,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/posts\/2527\/revisions"}],"predecessor-version":[{"id":2531,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/posts\/2527\/revisions\/2531"}],"wp:attachment":[{"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/media?parent=2527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/categories?post=2527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/tags?post=2527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}