{"id":2527,"date":"2022-10-12T01:28:24","date_gmt":"2022-10-12T01:28:24","guid":{"rendered":"https:\/\/iconrefined.com\/?p=2527"},"modified":"2024-04-08T21:10:18","modified_gmt":"2024-04-08T21:10:18","slug":"bti-433-adding-emotion-to-your-brand-with-rachel-pesso","status":"publish","type":"post","link":"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/","title":{"rendered":"BTI #433: Adding Emotion to Your Brand with Rachel Pesso"},"content":{"rendered":"\n<!-- iframe plugin v.5.1 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/24663762\/height\/100\/width\/\/thumbnail\/no\/render-playlist\/no\/theme\/custom\/tdest_id\/4427553\/custom-color\/87A93A\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p><strong>Adding Emotion to Your Brand with Rachel Pesso&nbsp;<\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">Hosted by: James Patrick<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">My guest today is Rachel Presso. She is a Brand Storyteller and we are diving into how to add emotion to your brand. It&#8217;s a conversation that I&#8217;ve been wanting to have with Rachel for a long time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>&#8220;A good story includes an amazing photograph.&#8221;<\/em><\/strong><\/p>\n<\/p>\n<p><strong>IN THIS EPISODE<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">What a brand storyteller is and what Rachel does.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">How the look and esthetic of your brand can portray your goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The key that brands need to tap into.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The things you need to be clear on.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Why brand consistency and cohesiveness is important.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">One of the biggest mistakes brands make and how to fix it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Being dynamic instead of static.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Staying true to yourself along the way.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Do you have to be in the spotlight of your brand?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">What the right design and story can do in partnership with marketing.<\/span><\/li>\n<\/ul>\n<p><strong>THIS WEEK! FITposium is on October 13-15th.&nbsp;<\/strong><\/p>\n<p><strong>Join in-person or virtually at<\/strong> <a href= \"http:\/\/www.fitposium.com\"><strong>www.fitposium.com<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>Dozens of opportunities for attendees to be published!<\/strong><\/p>\n<p><strong>See past features<\/strong> <a href= \"https:\/\/www.instagram.com\/fitposium\/\"><strong>@fitposium<\/strong><\/a><\/p>\n<p><\/p>\n<p><strong>Connect with James&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Website:<\/span> <a href= \"https:\/\/jamespatrick.com\/\"><span style= \"font-weight: 400;\">jamespatrick.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Instagram:<\/span> <a href= \"https:\/\/www.instagram.com\/jpatrickphoto\/\"><span style= \"font-weight: 400;\">@jpatrickphoto<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Text me marketing questions @: 480-605-3254&nbsp;<\/span><\/p>\n<\/p>\n<p><strong>Connect with Rachel<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Website:<\/span> <a href= \"http:\/\/www.rachelpesso.com\/\"><span style= \"font-weight: 400;\">www.rachelpesso.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Instagram:<\/span> <a href= \"https:\/\/www.instagram.com\/rachelpesso\/\"><span style= \"font-weight: 400;\">@rachelpesso<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Websites:<\/span> <a href= \"http:\/\/www.soulthemes.com\"><span style= \"font-weight: 400;\">www.soulthemes.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">TikTok:<\/span> <a href= \"https:\/\/www.tiktok.com\/@rachelpesso\"><span style= \"font-weight: 400;\">@rachelpesso<\/span><\/a><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">Share this podcast with a friend and remember to leave a 5-star review!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more, visit<\/span> <a href= \"https:\/\/www.jamespatrick.com\/\"><span style= \"font-weight: 400;\">jamespatrick.com<\/span><\/a><\/p>\n<p><a href=\"https:\/\/directory.libsyn.com\/episode\/index\/id\/24663762\/tdest_id\/4427553\">Check out this episode!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adding Emotion to Your Brand with Rachel Pesso&nbsp; Hosted by: James Patrick &nbsp; My guest today is Rachel Presso. She is a Brand Storyteller and we are diving into how to add emotion to your brand. It&#8217;s a conversation that I&#8217;ve been wanting to have with Rachel for a long time. &nbsp; &#8220;A good story [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[179,1],"tags":[],"class_list":["post-2527","post","type-post","status-publish","format-standard","hentry","category-beyond-the-image","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTI #433: Adding Emotion to Your Brand with Rachel Pesso - Icon Refined<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconrefined.com\/bti-433-adding-emotion-to-your-brand-with-rachel-pesso\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTI #433: Adding Emotion to Your Brand with Rachel Pesso - Icon Refined\" \/>\n<meta property=\"og:description\" content=\"Adding Emotion to Your Brand with Rachel Pesso&nbsp; Hosted by: James Patrick &nbsp; My guest today is Rachel Presso. 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