{"id":2720,"date":"2020-08-18T01:28:50","date_gmt":"2020-08-18T01:28:50","guid":{"rendered":"https:\/\/iconrefined.com\/?p=2720"},"modified":"2024-04-08T22:06:59","modified_gmt":"2024-04-08T22:06:59","slug":"bti-122-how-to-use-local-media-to-grow-your-brand","status":"publish","type":"post","link":"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/","title":{"rendered":"BTI #122: How to Use Local Media to Grow Your Brand"},"content":{"rendered":"\n<!-- iframe plugin v.5.1 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15658877\/height\/100\/width\/\/thumbnail\/no\/render-playlist\/no\/theme\/custom\/tdest_id\/4427553\/custom-color\/87A93A\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p>Earned media gets four times the engagement that paid advertising does &#8211; which is why we want to land those magazine features, podcast guest spots and more. However, we should not exclusively be targeting major networks and newsstand publications. We can actually achieve our goals and earn the results we want by leveraging local media.<\/p>\n<p>In this episode of Beyond the Image, host James Patrick talks about the power of local media and how to leverage it as a platform to build your brand.<\/p>\n<p>Be sure to subscribe to get updates on our bi-weekly podcast designed for you the entrepreneur!<\/p>\n<p>If your goal is to target publications, you need to be at our FITposium 2020 Virtual Conference where you will have the unparalleled opportunity to get published with outlets such as Oxygen Magazine, Fitness Magazine, STRONG Fitness Australia, Train Magazine, Train for Her Magazine and many more! Sign up now at FITposium.com<\/p>\n<p><a href=\"https:\/\/directory.libsyn.com\/episode\/index\/id\/15658877\/tdest_id\/4427553\">Check out this episode!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earned media gets four times the engagement that paid advertising does &#8211; which is why we want to land those magazine features, podcast guest spots and more. However, we should not exclusively be targeting major networks and newsstand publications. We can actually achieve our goals and earn the results we want by leveraging local media. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[179,1],"tags":[],"class_list":["post-2720","post","type-post","status-publish","format-standard","hentry","category-beyond-the-image","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTI #122: How to Use Local Media to Grow Your Brand - Icon Refined<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTI #122: How to Use Local Media to Grow Your Brand - Icon Refined\" \/>\n<meta property=\"og:description\" content=\"Earned media gets four times the engagement that paid advertising does &#8211; which is why we want to land those magazine features, podcast guest spots and more. However, we should not exclusively be targeting major networks and newsstand publications. We can actually achieve our goals and earn the results we want by leveraging local media. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Icon Refined\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IconRefined\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-18T01:28:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-08T22:06:59+00:00\" \/>\n<meta name=\"author\" content=\"demoviewer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"demoviewer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/\"},\"author\":{\"name\":\"demoviewer\",\"@id\":\"https:\/\/iconrefined.com\/#\/schema\/person\/db92654193a409f1e955db690e7092ed\"},\"headline\":\"BTI #122: How to Use Local Media to Grow Your Brand\",\"datePublished\":\"2020-08-18T01:28:50+00:00\",\"dateModified\":\"2024-04-08T22:06:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/\"},\"wordCount\":200,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/iconrefined.com\/#organization\"},\"articleSection\":[\"Beyond the Image\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/\",\"url\":\"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/\",\"name\":\"BTI #122: How to Use Local Media to Grow Your Brand - Icon Refined\",\"isPartOf\":{\"@id\":\"https:\/\/iconrefined.com\/#website\"},\"datePublished\":\"2020-08-18T01:28:50+00:00\",\"dateModified\":\"2024-04-08T22:06:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/iconrefined.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BTI #122: How to Use Local Media to Grow Your Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/iconrefined.com\/#website\",\"url\":\"https:\/\/iconrefined.com\/\",\"name\":\"Icon Refined\",\"description\":\"Celebrating the Modern Entrepreneur\",\"publisher\":{\"@id\":\"https:\/\/iconrefined.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/iconrefined.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/iconrefined.com\/#organization\",\"name\":\"Icon Refined\",\"url\":\"https:\/\/iconrefined.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/iconrefined.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/iconrefined.com\/wp-content\/uploads\/2021\/04\/icon-refined-logo-1.png?fit=600%2C142&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/iconrefined.com\/wp-content\/uploads\/2021\/04\/icon-refined-logo-1.png?fit=600%2C142&ssl=1\",\"width\":600,\"height\":142,\"caption\":\"Icon Refined\"},\"image\":{\"@id\":\"https:\/\/iconrefined.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/IconRefined\/\",\"https:\/\/www.instagram.com\/iconrefined\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/iconrefined.com\/#\/schema\/person\/db92654193a409f1e955db690e7092ed\",\"name\":\"demoviewer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/iconrefined.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/23055fe82d608f5b2e277cc1914424d9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/23055fe82d608f5b2e277cc1914424d9?s=96&d=mm&r=g\",\"caption\":\"demoviewer\"},\"url\":\"https:\/\/iconrefined.com\/author\/demoviewer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BTI #122: How to Use Local Media to Grow Your Brand - Icon Refined","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/","og_locale":"en_US","og_type":"article","og_title":"BTI #122: How to Use Local Media to Grow Your Brand - Icon Refined","og_description":"Earned media gets four times the engagement that paid advertising does &#8211; which is why we want to land those magazine features, podcast guest spots and more. However, we should not exclusively be targeting major networks and newsstand publications. We can actually achieve our goals and earn the results we want by leveraging local media. [&hellip;]","og_url":"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/","og_site_name":"Icon Refined","article_publisher":"https:\/\/www.facebook.com\/IconRefined\/","article_published_time":"2020-08-18T01:28:50+00:00","article_modified_time":"2024-04-08T22:06:59+00:00","author":"demoviewer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"demoviewer","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/#article","isPartOf":{"@id":"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/"},"author":{"name":"demoviewer","@id":"https:\/\/iconrefined.com\/#\/schema\/person\/db92654193a409f1e955db690e7092ed"},"headline":"BTI #122: How to Use Local Media to Grow Your Brand","datePublished":"2020-08-18T01:28:50+00:00","dateModified":"2024-04-08T22:06:59+00:00","mainEntityOfPage":{"@id":"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/"},"wordCount":200,"commentCount":0,"publisher":{"@id":"https:\/\/iconrefined.com\/#organization"},"articleSection":["Beyond the Image"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/","url":"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/","name":"BTI #122: How to Use Local Media to Grow Your Brand - Icon Refined","isPartOf":{"@id":"https:\/\/iconrefined.com\/#website"},"datePublished":"2020-08-18T01:28:50+00:00","dateModified":"2024-04-08T22:06:59+00:00","breadcrumb":{"@id":"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/iconrefined.com\/bti-122-how-to-use-local-media-to-grow-your-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/iconrefined.com\/"},{"@type":"ListItem","position":2,"name":"BTI #122: How to Use Local Media to Grow Your Brand"}]},{"@type":"WebSite","@id":"https:\/\/iconrefined.com\/#website","url":"https:\/\/iconrefined.com\/","name":"Icon Refined","description":"Celebrating the Modern Entrepreneur","publisher":{"@id":"https:\/\/iconrefined.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/iconrefined.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/iconrefined.com\/#organization","name":"Icon Refined","url":"https:\/\/iconrefined.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iconrefined.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/iconrefined.com\/wp-content\/uploads\/2021\/04\/icon-refined-logo-1.png?fit=600%2C142&ssl=1","contentUrl":"https:\/\/i0.wp.com\/iconrefined.com\/wp-content\/uploads\/2021\/04\/icon-refined-logo-1.png?fit=600%2C142&ssl=1","width":600,"height":142,"caption":"Icon Refined"},"image":{"@id":"https:\/\/iconrefined.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IconRefined\/","https:\/\/www.instagram.com\/iconrefined\/"]},{"@type":"Person","@id":"https:\/\/iconrefined.com\/#\/schema\/person\/db92654193a409f1e955db690e7092ed","name":"demoviewer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iconrefined.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/23055fe82d608f5b2e277cc1914424d9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23055fe82d608f5b2e277cc1914424d9?s=96&d=mm&r=g","caption":"demoviewer"},"url":"https:\/\/iconrefined.com\/author\/demoviewer\/"}]}},"_links":{"self":[{"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/posts\/2720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/comments?post=2720"}],"version-history":[{"count":1,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/posts\/2720\/revisions"}],"predecessor-version":[{"id":2729,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/posts\/2720\/revisions\/2729"}],"wp:attachment":[{"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/media?parent=2720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/categories?post=2720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/tags?post=2720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}