{"id":2885,"date":"2021-02-19T01:29:10","date_gmt":"2021-02-19T01:29:10","guid":{"rendered":"https:\/\/iconrefined.com\/?p=2885"},"modified":"2024-04-08T21:53:59","modified_gmt":"2024-04-08T21:53:59","slug":"bti-198-two-simple-words-that-will-transform-your-sales-copy","status":"publish","type":"post","link":"https:\/\/iconrefined.com\/bti-198-two-simple-words-that-will-transform-your-sales-copy\/","title":{"rendered":"BTI #198: Two Simple Words that Will Transform Your Sales Copy"},"content":{"rendered":"\n<!-- iframe plugin v.5.1 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18012083\/height\/100\/width\/\/thumbnail\/no\/render-playlist\/no\/theme\/custom\/tdest_id\/4427553\/custom-color\/87A93A\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p>The problem with most sales copy and marketing messages is that they do not connect emotionally to the reader. So much copy only focuses on the features that are being sold and not the benefits for what it means to the consumer.<\/p>\n<p>In this episode of Beyond the Image, host James Patrick teaches listeners how two simple words can completely transform your sales copy to increase your conversions.<\/p>\n<p>CONNECT WITH JAMES<br \/> <a href= \"http:\/\/www.JamesPatrick.com\">www.JamesPatrick.com<\/a><br \/> <a href= \"https:\/\/www.instagram.com\/jpatrickphoto\/\">https:\/\/www.instagram.com\/jpatrickphoto\/<\/a><br \/>  Text your business questions to James at (480) 605-3254 or to go <a href= \"https:\/\/my.community.com\/jamespatrick\">https:\/\/my.community.com\/jamespatrick<\/a>&nbsp;<\/p>\n<p>This episode is brought to you by <a href= \"http:\/\/www.FITposiumPLUS.com\">www.FITposiumPLUS.com<\/a> where you get monthly live coaching and education modules to support you in your business development goals!<\/p>\n<p><a href=\"https:\/\/directory.libsyn.com\/episode\/index\/id\/18012083\/tdest_id\/4427553\">Check out this episode!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The problem with most sales copy and marketing messages is that they do not connect emotionally to the reader. So much copy only focuses on the features that are being sold and not the benefits for what it means to the consumer. In this episode of Beyond the Image, host James Patrick teaches listeners how [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[179,1],"tags":[],"class_list":["post-2885","post","type-post","status-publish","format-standard","hentry","category-beyond-the-image","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTI #198: Two Simple Words that Will Transform Your Sales Copy - Icon Refined<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconrefined.com\/bti-198-two-simple-words-that-will-transform-your-sales-copy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTI #198: Two Simple Words that Will Transform Your Sales Copy - Icon Refined\" \/>\n<meta property=\"og:description\" content=\"The problem with most sales copy and marketing messages is that they do not connect emotionally to the reader. 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