{"id":2960,"date":"2021-06-15T01:29:17","date_gmt":"2021-06-15T01:29:17","guid":{"rendered":"https:\/\/iconrefined.com\/?p=2960"},"modified":"2024-04-08T21:45:11","modified_gmt":"2024-04-08T21:45:11","slug":"bti-248-future-of-fitness-entrepreneurship-with-amy-thompson","status":"publish","type":"post","link":"https:\/\/iconrefined.com\/bti-248-future-of-fitness-entrepreneurship-with-amy-thompson\/","title":{"rendered":"BTI #248: Future of Fitness Entrepreneurship with Amy Thompson"},"content":{"rendered":"\n<!-- iframe plugin v.5.1 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19459802\/height\/100\/width\/\/thumbnail\/no\/render-playlist\/no\/theme\/custom\/tdest_id\/4427553\/custom-color\/87A93A\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p>In today&#8217;s episode we get to chat about something very near and dear to my heart. I&#8217;ve been working in the health and wellness industry for over a decade and our industry has undergone a lot of shifts and a lot of change over the last 18 months. Coming out of 2020, there have been a lot of really great opportunities for health and fitness professionals and that is what we&#8217;re talking about today.<\/p>\n<p>Joining me in this conversation is Amy Thompson, she&#8217;s the vice president and general manager of IDEA Health &amp; Fitness Association.<\/p>\n<p align=\"center\"><strong><em>&#8220;You can&#8217;t do the work you love, you can&#8217;t make the money you need to make unless you have a good marketing strategy or a sales funnel into your business.&#8221;<\/em><\/strong><\/p>\n<p><strong>IN THIS EPISODE<\/strong><\/p>\n<ul>\n<li>The health and fitness industry changes over the years.<\/li>\n<li>How you, the fitpreneur, can best equip yourself for the changes and for the future of this industry.<\/li>\n<li>Why having a solid marketing plan and sale funnel is important.<\/li>\n<li>Using social media to impact locally and in your own community.<\/li>\n<li>The longevity that comes with attracting your dream client by niching down in your business.<\/li>\n<li>Being authentic in your messaging and marketing.<\/li>\n<li>Focusing on how fitness makes people feel, not just how they will look.<\/li>\n<li>The beauty of online coaching and the different ways to offer it.<\/li>\n<li>Meeting clients where they&#8217;re at and where they want to be because now more than ever, they have a choice.<\/li>\n<li>Finding other ways of revenue income streams within the industry.<\/li>\n<li>Networking \u2013 the key to your success.<\/li>\n<li>IDEA World Convention 2021 where James will be presenting. See more HERE<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.ideafit.com\/ideafit-plus\/?sourcecode=partner_Fitposium&amp;trackingcode=referral_Fitposium&amp;utm_source=partner&amp;utm_medium=referral&amp;utm_campaign=Fitposium&amp;utm_content=ideafitplus\" target=\"_blank\" rel=\"noopener\"><strong>Use MY LINK FOR AN EXCLUSIVE DISCOUNT TO IDEA WORLD!<\/strong><\/a><\/p>\n<p align=\"center\"><strong><em>&#8220;It&#8217;s not about likes and follows, it&#8217;s about engagement.&#8221;<\/em><\/strong><\/p>\n<p><strong>CONNECT WITH AMY<\/strong><\/p>\n<p>IDEA World: <a href= \"https:\/\/www.ideafit.com\/\">https:\/\/www.ideafit.com\/<\/a><\/p>\n<p>Instagram: <a href= \"https:\/\/www.instagram.com\/business4fitpro\/?hl=en\">@business4fitpro<\/a><\/p>\n<p>LinkedIn: <a href= \"https:\/\/www.linkedin.com\/in\/amybthompson\/\">@amybthompson<\/a><\/p>\n<p>Share this podcast with a friend and remember to leave a 5-star review!<\/p>\n<p>For more, visit jamespatrick.com<\/p>\n<p><a href=\"https:\/\/directory.libsyn.com\/episode\/index\/id\/19459802\/tdest_id\/4427553\">Check out this episode!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s episode we get to chat about something very near and dear to my heart. I&#8217;ve been working in the health and wellness industry for over a decade and our industry has undergone a lot of shifts and a lot of change over the last 18 months. Coming out of 2020, there have been [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[179,1],"tags":[],"class_list":["post-2960","post","type-post","status-publish","format-standard","hentry","category-beyond-the-image","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTI #248: Future of Fitness Entrepreneurship with Amy Thompson - Icon Refined<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconrefined.com\/bti-248-future-of-fitness-entrepreneurship-with-amy-thompson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTI #248: Future of Fitness Entrepreneurship with Amy Thompson - Icon Refined\" \/>\n<meta property=\"og:description\" content=\"In today&#8217;s episode we get to chat about something very near and dear to my heart. 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