{"id":2969,"date":"2021-06-29T01:29:19","date_gmt":"2021-06-29T01:29:19","guid":{"rendered":"https:\/\/iconrefined.com\/?p=2969"},"modified":"2024-04-08T21:42:59","modified_gmt":"2024-04-08T21:42:59","slug":"bti-254-becoming-your-own-publisher-with-cynthia-sassi","status":"publish","type":"post","link":"https:\/\/iconrefined.com\/bti-254-becoming-your-own-publisher-with-cynthia-sassi\/","title":{"rendered":"BTI #254: Becoming Your Own Publisher with Cynthia Sassi"},"content":{"rendered":"\n<!-- iframe plugin v.5.1 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19653350\/height\/100\/width\/\/thumbnail\/no\/render-playlist\/no\/theme\/custom\/tdest_id\/4427553\/custom-color\/87A93A\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p>Today, we are talking about all things content and content marketing. I know you&#8217;ve heard the phrasing and seen the memes about how <em>content is king.<\/em> It&#8217;s true, content is king. But you might be wondering how you go about building that content platform and how to leverage and implement that content into your marketing strategy.<\/p>\n<p>I&#8217;m so excited to have Cynthia Sassi on today. She&#8217;s the founder of Fabulous Media Group and we are diving into this topic. Tune in and get ready to take notes!<\/p>\n<p><strong>IN THIS EPISODE<\/strong><\/p>\n<ul>\n<li>What drew Cynthia to the digital marketing industry.<\/li>\n<li>How digital advertising has leveled the marketing playing field.<\/li>\n<\/ul>\n<p align=\"center\"><strong><em>&#8220;With digital, we can change things up by the minute. If something&#8217;s not working, we can try something else.&#8221;<\/em><\/strong><\/p>\n<ul>\n<li>The difference between digital and physical marketing materials.<\/li>\n<li>How consumer demand and advertising money effects how things are marketed.<\/li>\n<li>Different factors that Cynthia analyzes in order to create effective content.<\/li>\n<li>Why consistency is so important.<\/li>\n<li>Having an ideal client you are marketing to.<\/li>\n<\/ul>\n<p align=\"center\"><strong><em>&#8220;When you try to market to everyone, you&#8217;re going to market to no one.&#8221;<\/em><\/strong><strong><em>&nbsp;<\/em><\/strong><\/p>\n<ul>\n<li>The importance of being flexible in your approach.<\/li>\n<li>How to stand out in your digital marketing.<\/li>\n<li>Taking a step back and asking yourself what YOU would want to see in order to add value to your marketing.<\/li>\n<\/ul>\n<p><strong>Connect with Cynthia:<\/strong><\/p>\n<p>Website: <a href=\"https:\/\/fabulousmediagroup.com\/\">Fabulous Media Group &#8211;<\/a><\/p>\n<p>Instagram: <a href= \"https:\/\/www.instagram.com\/cynthiasassi\/\">@cynthiasassi<\/a><br \/> <a href= \"https:\/\/www.instagram.com\/fabulousarizona\/\">@fabulousarizona<\/a> <a href= \"https:\/\/www.instagram.com\/fabulouswisconsin\/\">@fabulouswisconsin<\/a> <a href=\"https:\/\/www.instagram.com\/fabulousiowa\/\">@fabulousiowa<\/a> <a href= \"https:\/\/www.instagram.com\/fabulouswashington\/\">@fabulouswashington<\/a> <a href= \"https:\/\/www.instagram.com\/fabulouscalifornia\/\">@fabulouscalifornia<\/a><\/p>\n<p><strong>HUGE ANNOUNCEMENT<\/strong><strong>:<\/strong> <strong>WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR&#8217;S FITPOSIUM!<\/strong><\/p>\n<p><strong>Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published.<\/strong><\/p>\n<p><strong>All details are live HERE:<\/strong> <a href= \"https:\/\/fitposium.com\/\"><strong>https:\/\/fitposium.com\/<\/strong><\/a><\/p>\n<p>Share this podcast with a friend and remember to leave a 5-star review!<\/p>\n<p>For more, visit jamespatrick.com&nbsp;<\/p>\n<p>ALSO&#8230;<\/p>\n<p><strong>We have re-opened the<\/strong>&nbsp;<a href= \"https:\/\/getampedmastermind.com\/\"><strong>Get Amped Mastermind.<\/strong><\/a><\/p>\n<p><strong>A little about the Mastermind:<\/strong><\/p>\n<ul>\n<li><strong>Brings together entrepreneurs to connect and support each other.<\/strong><\/li>\n<li><strong>Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.<\/strong><\/li>\n<li><strong>It&#8217;s a brand new and revamped mastermind.<\/strong><\/li>\n<li><strong>A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work<\/strong><\/li>\n<li><strong>A photoshoot with me so I can help you build marketing materials for your brand and business development.<\/strong><\/li>\n<li><strong>Real work to focus on reaching results.<\/strong><\/li>\n<\/ul>\n<p><strong>Apply at<\/strong> <a href= \"https:\/\/getampedmastermind.com\/\"><strong>getampedmastermind.com<\/strong><\/a> <strong>or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.<\/strong><strong>&nbsp;<\/strong><\/p>\n<p>Share this podcast with a friend and remember to leave a 5-star review!<\/p>\n<p>For more, visit jamespatrick.com<\/p>\n<p><a href=\"https:\/\/directory.libsyn.com\/episode\/index\/id\/19653350\/tdest_id\/4427553\">Check out this episode!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, we are talking about all things content and content marketing. I know you&#8217;ve heard the phrasing and seen the memes about how content is king. It&#8217;s true, content is king. But you might be wondering how you go about building that content platform and how to leverage and implement that content into your marketing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[179,1],"tags":[],"class_list":["post-2969","post","type-post","status-publish","format-standard","hentry","category-beyond-the-image","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTI #254: Becoming Your Own Publisher with Cynthia Sassi - Icon Refined<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconrefined.com\/bti-254-becoming-your-own-publisher-with-cynthia-sassi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTI #254: Becoming Your Own Publisher with Cynthia Sassi - Icon Refined\" \/>\n<meta property=\"og:description\" content=\"Today, we are talking about all things content and content marketing. 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