{"id":2979,"date":"2024-03-05T01:29:19","date_gmt":"2024-03-05T01:29:19","guid":{"rendered":"https:\/\/iconrefined.com\/?p=2979"},"modified":"2024-03-05T01:29:19","modified_gmt":"2024-03-05T01:29:19","slug":"bti-270-the-power-of-local-media","status":"publish","type":"post","link":"https:\/\/iconrefined.com\/bti-270-the-power-of-local-media\/","title":{"rendered":"BTI #270: The Power of Local Media"},"content":{"rendered":"\n<!-- iframe plugin v.5.2 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20079095\/height\/100\/width\/\/thumbnail\/no\/render-playlist\/no\/theme\/custom\/tdest_id\/4427553\/custom-color\/87A93A\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p><span style=\"font-weight: 400;\">Today, I want to talk to you about the powers of local media. The stuff you see on your local news, the magazines in your local community. At first glance, you may look at local media as a step or stop below of the advantages you can have from a national newsstand publication or an international media feature, but I want to talk about why you&#8217;re overlooking a tremendously advantageous opportunity. Many of our clients have truly leveraged the powers of local media to extreme benefits for their brand, lead generation, and revenue.<\/span><\/p>\n<\/p>\n<p><strong>IN THIS EPISODE<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Different avenues of local media.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Why local media will benefit you versus national media.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Goals that local media can help you accomplish.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Why local media will help you gain authority and brand awareness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">How your lead generations can increase via local media.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Positioning your brand to local media outlets and inviting the press to your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The first important question you need to ask yourself as you venture out to land local media coverage.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><em>&#8220;People want to support their local community.&#8221;<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>To learn more about this, join us (online or in person) for FITposium 2021. Register<\/strong> <a href= \"http:\/\/fitposium.com\/\"><strong>HERE<\/strong><\/a><strong>.&nbsp;<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Share this podcast with a friend and remember to leave a 5-star review!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more, visit<\/span> <a href= \"https:\/\/www.jamespatrick.com\/\"><span style= \"font-weight: 400;\">jamespatrick.com<\/span><\/a><\/p>\n<p><a href=\"https:\/\/directory.libsyn.com\/episode\/index\/id\/20079095\/tdest_id\/4427553\">Check out this episode!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, I want to talk to you about the powers of local media. The stuff you see on your local news, the magazines in your local community. At first glance, you may look at local media as a step or stop below of the advantages you can have from a national newsstand publication or an [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2979","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTI #270: The Power of Local Media - Icon Refined<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconrefined.com\/bti-270-the-power-of-local-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTI #270: The Power of Local Media - Icon Refined\" \/>\n<meta property=\"og:description\" content=\"Today, I want to talk to you about the powers of local media. 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