{"id":3004,"date":"2021-08-30T01:29:21","date_gmt":"2021-08-30T01:29:21","guid":{"rendered":"https:\/\/iconrefined.com\/?p=3004"},"modified":"2024-04-08T21:38:32","modified_gmt":"2024-04-08T21:38:32","slug":"bti-279-paid-ads-vs-earned-media","status":"publish","type":"post","link":"https:\/\/iconrefined.com\/bti-279-paid-ads-vs-earned-media\/","title":{"rendered":"BTI #279: Paid Ads vs. Earned Media"},"content":{"rendered":"\n<!-- iframe plugin v.5.1 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20308400\/height\/100\/width\/\/thumbnail\/no\/render-playlist\/no\/theme\/custom\/tdest_id\/4427553\/custom-color\/87A93A\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p><span style=\"font-weight: 400;\">Today, I&#8217;m talking to you about the difference between earned media (getting published) and paid advertising and why you need to be focusing on earned media.<\/span><\/p>\n<\/p>\n<p><strong>IN THIS EPISODE<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Why paid advertisements are no longer as effective.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Why earned media will reach a bigger audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The power of organic earned media.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The fastest way to generate more leads in your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Why you should join us at<\/span> <a href= \"https:\/\/fitposium.com\/\"><span style=\"font-weight: 400;\">FITposium 2021<\/span><\/a> <span style=\"font-weight: 400;\">&#8211; there will be 32 publishing opportunities!<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><em>&#8220;When you look at a comparison between a paid advertisement versus an organic or authentic editorial feature, the feature will have 4 times the engagement versus the advertisement.&#8221;<\/em><\/strong><\/p>\n<\/p>\n<p><strong>Go lock in your pass NOW at<\/strong> <a href= \"https:\/\/fitposium.com\/\"><strong>FITposium.com!<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Share this podcast with a friend and remember to leave a 5-star review!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more, visit<\/span> <a href= \"https:\/\/www.jamespatrick.com\/\"><span style= \"font-weight: 400;\">jamespatrick.com<\/span><\/a><\/p>\n<p><a href=\"https:\/\/directory.libsyn.com\/episode\/index\/id\/20308400\/tdest_id\/4427553\">Check out this episode!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, I&#8217;m talking to you about the difference between earned media (getting published) and paid advertising and why you need to be focusing on earned media. IN THIS EPISODE &nbsp; Why paid advertisements are no longer as effective. Why earned media will reach a bigger audience. The power of organic earned media. The fastest way [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[179,1],"tags":[],"class_list":["post-3004","post","type-post","status-publish","format-standard","hentry","category-beyond-the-image","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTI #279: Paid Ads vs. Earned Media - Icon Refined<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconrefined.com\/bti-279-paid-ads-vs-earned-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTI #279: Paid Ads vs. Earned Media - Icon Refined\" \/>\n<meta property=\"og:description\" content=\"Today, I&#8217;m talking to you about the difference between earned media (getting published) and paid advertising and why you need to be focusing on earned media. 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