{"id":3010,"date":"2021-09-08T01:29:22","date_gmt":"2021-09-08T01:29:22","guid":{"rendered":"https:\/\/iconrefined.com\/?p=3010"},"modified":"2024-04-08T21:37:57","modified_gmt":"2024-04-08T21:37:57","slug":"bti-283-creating-recurring-revenue-with-john-warrillow","status":"publish","type":"post","link":"https:\/\/iconrefined.com\/bti-283-creating-recurring-revenue-with-john-warrillow\/","title":{"rendered":"BTI #283: Creating Recurring Revenue with John Warrillow"},"content":{"rendered":"\n<!-- iframe plugin v.5.1 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20408117\/height\/100\/width\/\/thumbnail\/no\/render-playlist\/no\/theme\/custom\/tdest_id\/4427553\/custom-color\/87A93A\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p><span style=\"font-weight: 400;\">If today&#8217;s topic hasn&#8217;t been in the front of your mind over the last 18 months with everything that&#8217;s happened within our industry, it better be in the front of your mind after this episode. We are talking about the need to diversify your income sources, and more specifically, the importance and the power of leveraging recurring revenue into your business model where you are able to build, scale, and grow your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My guest today is the founder of<\/span> <em><span style=\"font-weight: 400;\">The Value Builder System<\/span><\/em> <span style=\"font-weight: 400;\">and best selling author or<\/span> <em><span style=\"font-weight: 400;\">Built to Sell,<\/span><\/em> <span style=\"font-weight: 400;\">John Warrillow.<\/span><\/p>\n<p><strong>IN THIS EPISODE<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The lightbulb moment when John realized the importance of creating recurring revenue in his business model.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">How John quickly grew his business and developed recurring income.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The importance of productizing your business and incorporating a subscription model.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Segmenting your audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The Trojan Horse effect.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Effective positions brands are taking with subscription models.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">TVR<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The reason you want to niche down and find one customer to serve.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Packing value into the subscriptions you create.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The 60-day window magic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The power of spontaneous gifts to your subscribers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Getting your subscriber fully integrated.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><em>&#8220;Once somebody becomes a subscriber, they are infinitely more&nbsp;<\/em><\/strong><\/p>\n<p><strong><em>likely to buy your other things.&#8221;<\/em><\/strong><\/p>\n<\/p>\n<p><strong>* Go lock in your pass NOW at<\/strong> <a href= \"http:\/\/fitposium.com\"><strong>FITposium.com<\/strong><\/a><strong>!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Connect with John<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Download FREE subscription model worksheet, learn about the drivers of value, and more at the link below!<\/span><\/p>\n<p><a href= \"https:\/\/learn.builttosell.com\/beyond\/?podcast=Beyond%20The%20Image\"> <span style=\"font-weight: 400;\">We&#8217;ve Put Together a Collection of Useful Gifts for Listers of Beyond The Image (builttosell.com)<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Share this podcast with a friend and remember to leave a 5-star review!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more, visit<\/span> <a href= \"https:\/\/www.jamespatrick.com\/\"><span style= \"font-weight: 400;\">jamespatrick.com<\/span><\/a><\/p>\n<p><a href=\"https:\/\/directory.libsyn.com\/episode\/index\/id\/20408117\/tdest_id\/4427553\">Check out this episode!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If today&#8217;s topic hasn&#8217;t been in the front of your mind over the last 18 months with everything that&#8217;s happened within our industry, it better be in the front of your mind after this episode. We are talking about the need to diversify your income sources, and more specifically, the importance and the power of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[179,1],"tags":[],"class_list":["post-3010","post","type-post","status-publish","format-standard","hentry","category-beyond-the-image","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTI #283: Creating Recurring Revenue with John Warrillow - Icon Refined<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconrefined.com\/bti-283-creating-recurring-revenue-with-john-warrillow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTI #283: Creating Recurring Revenue with John Warrillow - Icon Refined\" \/>\n<meta property=\"og:description\" content=\"If today&#8217;s topic hasn&#8217;t been in the front of your mind over the last 18 months with everything that&#8217;s happened within our industry, it better be in the front of your mind after this episode. 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