{"id":3028,"date":"2021-09-29T01:29:24","date_gmt":"2021-09-29T01:29:24","guid":{"rendered":"https:\/\/iconrefined.com\/?p=3028"},"modified":"2024-04-08T21:36:27","modified_gmt":"2024-04-08T21:36:27","slug":"bti-290-book-yourself-solid-with-shannon-fable","status":"publish","type":"post","link":"https:\/\/iconrefined.com\/bti-290-book-yourself-solid-with-shannon-fable\/","title":{"rendered":"BTI #290: Book Yourself Solid with Shannon Fable"},"content":{"rendered":"\n<!-- iframe plugin v.5.1 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20642564\/height\/100\/width\/\/thumbnail\/no\/render-playlist\/no\/theme\/custom\/tdest_id\/4427553\/custom-color\/87A93A\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p><span style=\"font-weight: 400;\">Tune into an exclusive LIVE Fit Business Online to hear a live coaching session with an amazing coach, Shannon Fable. Shannon is going to be teaching us how as fitness professionals and coaches we can leverage our trust, rapport and credibility to book ourselves solid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So much of what we see in the health and fitness space, whether it&#8217;s personal trainers, coaches, gym owners, is the idea that &#8220;I have to fix my marketing, I have to really get aggressive&#8221; while simultaneously trying quick fix solutions or a strategy that may have worked for someone else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shannon has a rich history working with health and fitness professionals to help them bolster up their business and bring in more clients in a very authentic and effective way.<\/span><\/p>\n<p><strong><em>&#8220;You have to commit to finding time to work on your business,&nbsp;<\/em><\/strong><strong><em>not just in your business.&#8221;<\/em><\/strong><\/p>\n<p><strong>IN THIS EPISODE<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Shannon&#8217;s background and how she got to where she is today.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Why it&#8217;s important to go outside your industry to learn what is really working.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Connecting with people on a deep level in your own way and why you need to be doing this!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Finding time to do the work and how this will be the only way to bring change.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Having a firm foundation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Determining your target market and deciding what group of people speaks to you.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Determine your what &#8211; the #1 benefit you provide and how to portray this correctly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Articulating your why<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Specificity and shifting into an abundance mindset.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The right way to respond to consumer demand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Three boxes of innovation and what they are in detail.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">1 &#8211; Linear&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2 &#8211; Leap frog thinking<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3 &#8211; Selectively forgetting the past<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Why consistency is important and specific ways to stay consistent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">You need a no-barrier entry offer!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Sales cycle vs. sales funnel and why sales cycles are important, especially in playing the long game.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Leaning into the digital world and using it for your benefit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Not all is loss if someone says no right away.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Value &#8211; you can&#8217;t give away too much!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Pricing correctly and learning to make money in your sleep.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The 3 mandatory self promotion strategies Shannon recommends.<\/span><\/li>\n<\/ul>\n<p><strong><em>&#8220;Marketing doesn&#8217;t get you clients, it just gets you awareness.&#8221;<\/em><\/strong><\/p>\n<p><strong>Connect with Shannon<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Website:<\/span> <a href= \"http:\/\/www.shannonfable.com\"><span style= \"font-weight: 400;\">www.shannonfable.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Instagram:<\/span> <a href= \"https:\/\/www.instagram.com\/sfable\/\"><span style= \"font-weight: 400;\">@sfable<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Facebook:<\/span> <a href= \"https:\/\/www.facebook.com\/sfable\"><span style= \"font-weight: 400;\">Shannon Fable<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Share this podcast with a friend and remember to leave a 5-star review!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more, visit<\/span> <a href= \"https:\/\/www.jamespatrick.com\/\"><span style= \"font-weight: 400;\">jamespatrick.com<\/span><\/a><\/p>\n<p><a href=\"https:\/\/directory.libsyn.com\/episode\/index\/id\/20642564\/tdest_id\/4427553\">Check out this episode!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tune into an exclusive LIVE Fit Business Online to hear a live coaching session with an amazing coach, Shannon Fable. Shannon is going to be teaching us how as fitness professionals and coaches we can leverage our trust, rapport and credibility to book ourselves solid. So much of what we see in the health and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[179,1],"tags":[],"class_list":["post-3028","post","type-post","status-publish","format-standard","hentry","category-beyond-the-image","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTI #290: Book Yourself Solid with Shannon Fable - Icon Refined<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconrefined.com\/bti-290-book-yourself-solid-with-shannon-fable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTI #290: Book Yourself Solid with Shannon Fable - Icon Refined\" \/>\n<meta property=\"og:description\" content=\"Tune into an exclusive LIVE Fit Business Online to hear a live coaching session with an amazing coach, Shannon Fable. 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