{"id":3077,"date":"2021-12-13T01:29:28","date_gmt":"2021-12-13T01:29:28","guid":{"rendered":"https:\/\/iconrefined.com\/?p=3077"},"modified":"2024-04-08T21:30:26","modified_gmt":"2024-04-08T21:30:26","slug":"bti-318-are-you-afraid-of-fear-based-marketing","status":"publish","type":"post","link":"https:\/\/iconrefined.com\/bti-318-are-you-afraid-of-fear-based-marketing\/","title":{"rendered":"BTI #318: Are You Afraid Of&#8230; Fear-Based Marketing?"},"content":{"rendered":"\n<!-- iframe plugin v.5.2 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21465857\/height\/100\/width\/\/thumbnail\/no\/render-playlist\/no\/theme\/custom\/tdest_id\/4427553\/custom-color\/87A93A\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p><em><span style=\"font-weight: 400;\">Looking for a beautiful studio to record your podcast in or are you looking for a professional audio engineer to produce your show? Email us at<\/span><\/em> <a href= \"mailto:hello@hivestudioaz.com\"><em><span style= \"font-weight: 400;\">hello@hivestudiosaz.com<\/span><\/em><\/a> <em><span style=\"font-weight: 400;\">to take your show to the next level!<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Last week, I received a funny thing dropped off at our front door. It was self made newspaper (really propaganda) pushing specific vitamins and supplements to make you healthier in a myriad of ways (so the claims wrote).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I don&#8217;t bring this up to make fun of this, but I want us to dissect this newspaper together so we can see errors in the marketing as it used fear (and lots of it) to scare readers into purchasing products.<\/span><\/p>\n<p><strong><em>&#8220;When fear-based marketing crosses that line into being unethical, then this is not a sale, this is coercion.&#8221;<\/em><\/strong><\/p>\n<p><strong>IN THIS EPISODE<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Fear-based marketing and the ethics behind it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Recognizing when marketing becomes unethical.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The negative result that comes with unethical marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Examples of misleading and unethical tactics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Why fear doesn&#8217;t<\/span> <em><span style= \"font-weight: 400;\">always<\/span><\/em> <span style= \"font-weight: 400;\">mean to &#8220;do it anyway.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Why fear-based marketing won&#8217;t lead to building long term relationships.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">How to measure if marketing is ethical or not.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">A way you can easily define unethical fear-based marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">What to focus on when closing sales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Share this podcast with a friend and remember to leave a 5-star review!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more, visit<\/span> <a href= \"https:\/\/www.jamespatrick.com\/\"><span style= \"font-weight: 400;\">jamespatrick.com<\/span><\/a><\/p>\n<p><a href=\"https:\/\/directory.libsyn.com\/episode\/index\/id\/21465857\/tdest_id\/4427553\">Check out this episode!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for a beautiful studio to record your podcast in or are you looking for a professional audio engineer to produce your show? Email us at hello@hivestudiosaz.com to take your show to the next level! Last week, I received a funny thing dropped off at our front door. It was self made newspaper (really propaganda) [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[179,1],"tags":[],"class_list":["post-3077","post","type-post","status-publish","format-standard","hentry","category-beyond-the-image","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTI #318: Are You Afraid Of... 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