{"id":3220,"date":"2022-07-06T01:49:09","date_gmt":"2022-07-06T01:49:09","guid":{"rendered":"https:\/\/iconrefined.com\/?p=3220"},"modified":"2024-04-08T21:11:09","modified_gmt":"2024-04-08T21:11:09","slug":"bti-395-wtf-advertising-facts","status":"publish","type":"post","link":"https:\/\/iconrefined.com\/bti-395-wtf-advertising-facts\/","title":{"rendered":"BTI #395: WTF Advertising Facts"},"content":{"rendered":"\n<!-- iframe plugin v.5.1 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/23647286\/height\/100\/width\/\/thumbnail\/no\/render-playlist\/no\/theme\/custom\/tdest_id\/4427553\/custom-color\/87A93A\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p><span style=\"font-weight: 400;\">It&#8217;s storytime today! I have my hot cocoa and a story for you. Back in 1970,<\/span> <span style= \"font-weight: 400;\">Orville Redenbacher, hired an advertising agency to help his struggling popcorn business. He paid the company $13,000 and in exchange they told him to rename his company by his own name.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I should have been in the advertising business in 1970. Imagine paying a company about $90,000 in today&#8217;s dollars and all they do is tell you to name the company after yourself.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Today, we&#8217;re going to talk about crazy WTF advertising facts and statistics.<\/span><\/p>\n<\/p>\n<p><strong><em>&#8220;Marketing teams that have written down or documented their strategies are over 300% more likely to succeed than those who do not.<\/em><\/strong><span style= \"font-weight: 400;\">&#8220;<\/span><\/p>\n<p><\/p>\n<p><strong>IN THIS EPISODE<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Exciting announcements!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Marketing statistics that could help your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Video facts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The power behind different social media platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Interesting advertising stats that will make you think.<\/span><\/li>\n<\/ul>\n<p><\/p>\n<p><strong>Connect with James&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Website:<\/span> <a href= \"https:\/\/jamespatrick.com\/\"><span style= \"font-weight: 400;\">jamespatrick.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Instagram:<\/span> <a href= \"https:\/\/www.instagram.com\/jpatrickphoto\/\"><span style= \"font-weight: 400;\">@jpatrickphoto<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Text me marketing questions @: 480-605-3254&nbsp;<\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">Share this podcast with a friend and remember to leave a 5-star review!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more, visit<\/span> <a href= \"https:\/\/www.jamespatrick.com\/\"><span style= \"font-weight: 400;\">jamespatrick.com<\/span><\/a><\/p>\n<p><a href=\"https:\/\/directory.libsyn.com\/episode\/index\/id\/23647286\/tdest_id\/4427553\">Check out this episode!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s storytime today! I have my hot cocoa and a story for you. Back in 1970, Orville Redenbacher, hired an advertising agency to help his struggling popcorn business. He paid the company $13,000 and in exchange they told him to rename his company by his own name.&nbsp; I should have been in the advertising business [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[179,1],"tags":[],"class_list":["post-3220","post","type-post","status-publish","format-standard","hentry","category-beyond-the-image","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTI #395: WTF Advertising Facts - Icon Refined<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconrefined.com\/bti-395-wtf-advertising-facts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTI #395: WTF Advertising Facts - Icon Refined\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s storytime today! I have my hot cocoa and a story for you. Back in 1970, Orville Redenbacher, hired an advertising agency to help his struggling popcorn business. 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