{"id":3264,"date":"2022-09-07T01:48:20","date_gmt":"2022-09-07T01:48:20","guid":{"rendered":"https:\/\/iconrefined.com\/?p=3264"},"modified":"2024-04-08T22:37:13","modified_gmt":"2024-04-08T22:37:13","slug":"bti-417-what-is-earned-media","status":"publish","type":"post","link":"https:\/\/iconrefined.com\/bti-417-what-is-earned-media\/","title":{"rendered":"BTI # 417 What is Earned Media?"},"content":{"rendered":"\n<!-- iframe plugin v.5.1 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/24300009\/height\/100\/width\/\/thumbnail\/no\/render-playlist\/no\/theme\/custom\/tdest_id\/4427553\/custom-color\/87A93A\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p><strong>What is Earned Media?<\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">Hosted by: James Patrick<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When we talk about getting published I use the phrase<\/span> <em><span style= \"font-weight: 400;\">&#8220;earned media&#8221;<\/span><\/em> <span style= \"font-weight: 400;\">a lot. In fact I really use these phrases interchangeably. It&#8217;s easy to conceptualize what getting published is. But when I say<\/span> <em><span style= \"font-weight: 400;\">earned media,<\/span><\/em> <span style= \"font-weight: 400;\">what does that mean?<\/span><\/p>\n<p><\/p>\n<p><strong><em>&#8220;You earned the right to get in front of that audience.&#8221;<\/em><\/strong><\/p>\n<p><\/p>\n<p><strong>IN THIS EPISODE<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Getting published vs. earned media.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">What makes earned media different.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Different earned media opportunities and what they could look like.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">How earned media can benefit you and your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Are paid ads better?<\/span><\/li>\n<\/ul>\n<p><\/p>\n<p><strong>Lock in your pass now for FITposium on October 13-15th<\/strong><\/p>\n<p><strong>in-person or virtually at<\/strong> <a href= \"http:\/\/www.fitposium.com\"><strong>www.fitposium.com<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>Dozens of opportunities for attendees to be published!<\/strong><\/p>\n<p><strong>See past features<\/strong> <a href= \"https:\/\/www.instagram.com\/fitposium\/\"><strong>@fitposium<\/strong><\/a><\/p>\n<p><\/p>\n<p><strong>Connect with James&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Website:<\/span> <a href= \"https:\/\/jamespatrick.com\/\"><span style= \"font-weight: 400;\">jamespatrick.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Instagram:<\/span> <a href= \"https:\/\/www.instagram.com\/jpatrickphoto\/\"><span style= \"font-weight: 400;\">@jpatrickphoto<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Text me marketing questions @: 480-605-3254&nbsp;<\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">Share this podcast with a friend and remember to leave a 5-star review!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more, visit<\/span> <a href= \"https:\/\/www.jamespatrick.com\/\"><span style= \"font-weight: 400;\">jamespatrick.com<\/span><\/a><\/p>\n<p><a href=\"https:\/\/directory.libsyn.com\/episode\/index\/id\/24300009\/tdest_id\/4427553\">Check out this episode!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Earned Media? Hosted by: James Patrick &nbsp; When we talk about getting published I use the phrase &#8220;earned media&#8221; a lot. In fact I really use these phrases interchangeably. It&#8217;s easy to conceptualize what getting published is. But when I say earned media, what does that mean? &#8220;You earned the right to get [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[179,1],"tags":[],"class_list":["post-3264","post","type-post","status-publish","format-standard","hentry","category-beyond-the-image","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTI # 417 What is Earned Media? - Icon Refined<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconrefined.com\/bti-417-what-is-earned-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTI # 417 What is Earned Media? - Icon Refined\" \/>\n<meta property=\"og:description\" content=\"What is Earned Media? 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