{"id":3370,"date":"2023-03-01T01:47:37","date_gmt":"2023-03-01T01:47:37","guid":{"rendered":"https:\/\/iconrefined.com\/?p=3370"},"modified":"2024-04-08T22:48:03","modified_gmt":"2024-04-08T22:48:03","slug":"bti-483-how-to-write-to-sell-with-scott-keyser","status":"publish","type":"post","link":"https:\/\/iconrefined.com\/bti-483-how-to-write-to-sell-with-scott-keyser\/","title":{"rendered":"BTI # 483: How to Write to Sell with Scott Keyser"},"content":{"rendered":"\n<!-- iframe plugin v.5.1 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/26093301\/height\/100\/width\/\/thumbnail\/no\/render-playlist\/no\/theme\/custom\/tdest_id\/4427553\/custom-color\/87A93A\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p dir=\"ltr\">How to Write to Sell with Scott Keyser<\/p>\n<p dir=\"ltr\">Hosted by: James Patrick<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\">The topic we&#8217;re going to be diving into today is one that comes up a lot as I&#8217;m working with clients and at our events. It comes up whenever we are talking about the language and copy they are using on their websites and sales pages, along with the language they are using in their media pitches.<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p dir=\"ltr\">My guest is Scott Keyser, he is the writing guy himself.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\">&#8220;We need to use the school that we find easiest to help<\/p>\n<p dir=\"ltr\">us with the school we find hardest,&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\">IN THIS EPISODE<\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">Scott&#8217;s story and how he fell in love with writing.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">Why communicating via written word is harder than spoken communication.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">What&#8217;s getting in the way of your communication.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">Emoting versus evoking.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">Misconceptions to address when writing copy.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">What to focus on in order to engage your reader.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">STORM and SCOTT.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">5 editing techniques for your copy editing.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">The importance of making your copy sound like you.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">3 elements of great writing.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\">Connect with James<\/p>\n<p dir=\"ltr\">Website: <a href= \"https:\/\/jamespatrick.com\/\">jamespatrick.com<\/a><\/p>\n<p dir=\"ltr\">Instagram: <a href= \"https:\/\/www.instagram.com\/jpatrickphoto\/\">@jpatrickphoto<\/a><\/p>\n<p dir=\"ltr\">Text me marketing questions @: 480-605-3254<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p dir=\"ltr\">Connect with Scott<\/p>\n<p dir=\"ltr\">Website: <a href= \"https:\/\/writeforresults.com\/\">writeforresults.com<\/a><\/p>\n<p dir=\"ltr\">LinkedIn: <a href= \"https:\/\/uk.linkedin.com\/in\/scottkeyser1?trk=public_post_feed-actor-name\"> Scott Keyser<\/a><\/p>\n<p dir=\"ltr\">Twitter: <a href= \"https:\/\/twitter.com\/scottkeyser\">@scottkeyser<\/a><\/p>\n<p dir=\"ltr\">Facebook: <a href= \"https:\/\/www.facebook.com\/ScottTheWritingGuy\">@ScottTheWritingGuy<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\">Share this podcast with a friend and remember to leave a 5-star review!<\/p>\n<p><strong id= \"docs-internal-guid-87f9a742-7fff-96e2-1a05-98b6d684fbd8\">For more, visit <a href= \"https:\/\/www.jamespatrick.com\/\">jamespatrick.com<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/directory.libsyn.com\/episode\/index\/id\/26093301\/tdest_id\/4427553\">Check out this episode!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Write to Sell with Scott Keyser Hosted by: James Patrick &nbsp; &nbsp; The topic we&#8217;re going to be diving into today is one that comes up a lot as I&#8217;m working with clients and at our events. It comes up whenever we are talking about the language and copy they are using on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[179,1],"tags":[],"class_list":["post-3370","post","type-post","status-publish","format-standard","hentry","category-beyond-the-image","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTI # 483: How to Write to Sell with Scott Keyser - Icon Refined<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconrefined.com\/bti-483-how-to-write-to-sell-with-scott-keyser\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTI # 483: How to Write to Sell with Scott Keyser - Icon Refined\" \/>\n<meta property=\"og:description\" content=\"How to Write to Sell with Scott Keyser Hosted by: James Patrick &nbsp; &nbsp; The topic we&#8217;re going to be diving into today is one that comes up a lot as I&#8217;m working with clients and at our events. 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