{"id":955,"date":"2021-09-30T17:09:10","date_gmt":"2021-09-30T17:09:10","guid":{"rendered":"https:\/\/iconrefined.com\/?p=955"},"modified":"2021-09-30T17:12:50","modified_gmt":"2021-09-30T17:12:50","slug":"why-influencers-should-be-part-of-your-business-marketing-strategy","status":"publish","type":"post","link":"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/","title":{"rendered":"How to Incorporate Influencers Into Your Social Media Marketing Strategy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Incorporate Influencers Into Your Social Media Marketing Strategy - Icon Refined<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Incorporate Influencers Into Your Social Media Marketing Strategy - Icon Refined\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Icon Refined\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IconRefined\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-30T17:09:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-30T17:12:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/iconrefined.com\/wp-content\/uploads\/2021\/09\/diggity-marketing-QFZ_72_NxIQ-unsplash.jpg?fit=1800%2C1200&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cassie Douglas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cassie Douglas\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/\"},\"author\":{\"name\":\"Cassie Douglas\",\"@id\":\"https:\/\/iconrefined.com\/#\/schema\/person\/17ec93d115c84457a94ef0ce8546b3fe\"},\"headline\":\"How to Incorporate Influencers Into Your Social Media Marketing Strategy\",\"datePublished\":\"2021-09-30T17:09:10+00:00\",\"dateModified\":\"2021-09-30T17:12:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/\"},\"wordCount\":10,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/iconrefined.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/iconrefined.com\/wp-content\/uploads\/2021\/09\/diggity-marketing-QFZ_72_NxIQ-unsplash.jpg\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/\",\"url\":\"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/\",\"name\":\"How to Incorporate Influencers Into Your Social Media Marketing Strategy - Icon Refined\",\"isPartOf\":{\"@id\":\"https:\/\/iconrefined.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/iconrefined.com\/wp-content\/uploads\/2021\/09\/diggity-marketing-QFZ_72_NxIQ-unsplash.jpg\",\"datePublished\":\"2021-09-30T17:09:10+00:00\",\"dateModified\":\"2021-09-30T17:12:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/#primaryimage\",\"url\":\"https:\/\/iconrefined.com\/wp-content\/uploads\/2021\/09\/diggity-marketing-QFZ_72_NxIQ-unsplash.jpg\",\"contentUrl\":\"https:\/\/iconrefined.com\/wp-content\/uploads\/2021\/09\/diggity-marketing-QFZ_72_NxIQ-unsplash.jpg\",\"width\":1800,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/iconrefined.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Incorporate Influencers Into Your Social Media Marketing Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/iconrefined.com\/#website\",\"url\":\"https:\/\/iconrefined.com\/\",\"name\":\"Icon Refined\",\"description\":\"Celebrating the Modern Entrepreneur\",\"publisher\":{\"@id\":\"https:\/\/iconrefined.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/iconrefined.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/iconrefined.com\/#organization\",\"name\":\"Icon Refined\",\"url\":\"https:\/\/iconrefined.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/iconrefined.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/iconrefined.com\/wp-content\/uploads\/2021\/04\/icon-refined-logo-1.png?fit=600%2C142&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/iconrefined.com\/wp-content\/uploads\/2021\/04\/icon-refined-logo-1.png?fit=600%2C142&ssl=1\",\"width\":600,\"height\":142,\"caption\":\"Icon Refined\"},\"image\":{\"@id\":\"https:\/\/iconrefined.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/IconRefined\/\",\"https:\/\/www.instagram.com\/iconrefined\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/iconrefined.com\/#\/schema\/person\/17ec93d115c84457a94ef0ce8546b3fe\",\"name\":\"Cassie Douglas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/iconrefined.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ea34446609f67794f74eb9a12d2dc9d9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ea34446609f67794f74eb9a12d2dc9d9?s=96&d=mm&r=g\",\"caption\":\"Cassie Douglas\"},\"url\":\"https:\/\/iconrefined.com\/author\/iconrefinededitor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Incorporate Influencers Into Your Social Media Marketing Strategy - Icon Refined","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"How to Incorporate Influencers Into Your Social Media Marketing Strategy - Icon Refined","og_url":"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/","og_site_name":"Icon Refined","article_publisher":"https:\/\/www.facebook.com\/IconRefined\/","article_published_time":"2021-09-30T17:09:10+00:00","article_modified_time":"2021-09-30T17:12:50+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/i0.wp.com\/iconrefined.com\/wp-content\/uploads\/2021\/09\/diggity-marketing-QFZ_72_NxIQ-unsplash.jpg?fit=1800%2C1200&ssl=1","type":"image\/jpeg"}],"author":"Cassie Douglas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cassie Douglas"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/"},"author":{"name":"Cassie Douglas","@id":"https:\/\/iconrefined.com\/#\/schema\/person\/17ec93d115c84457a94ef0ce8546b3fe"},"headline":"How to Incorporate Influencers Into Your Social Media Marketing Strategy","datePublished":"2021-09-30T17:09:10+00:00","dateModified":"2021-09-30T17:12:50+00:00","mainEntityOfPage":{"@id":"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/"},"wordCount":10,"commentCount":0,"publisher":{"@id":"https:\/\/iconrefined.com\/#organization"},"image":{"@id":"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/iconrefined.com\/wp-content\/uploads\/2021\/09\/diggity-marketing-QFZ_72_NxIQ-unsplash.jpg","articleSection":["Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/","url":"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/","name":"How to Incorporate Influencers Into Your Social Media Marketing Strategy - Icon Refined","isPartOf":{"@id":"https:\/\/iconrefined.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/iconrefined.com\/wp-content\/uploads\/2021\/09\/diggity-marketing-QFZ_72_NxIQ-unsplash.jpg","datePublished":"2021-09-30T17:09:10+00:00","dateModified":"2021-09-30T17:12:50+00:00","breadcrumb":{"@id":"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/#primaryimage","url":"https:\/\/iconrefined.com\/wp-content\/uploads\/2021\/09\/diggity-marketing-QFZ_72_NxIQ-unsplash.jpg","contentUrl":"https:\/\/iconrefined.com\/wp-content\/uploads\/2021\/09\/diggity-marketing-QFZ_72_NxIQ-unsplash.jpg","width":1800,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/iconrefined.com\/why-influencers-should-be-part-of-your-business-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/iconrefined.com\/"},{"@type":"ListItem","position":2,"name":"How to Incorporate Influencers Into Your Social Media Marketing Strategy"}]},{"@type":"WebSite","@id":"https:\/\/iconrefined.com\/#website","url":"https:\/\/iconrefined.com\/","name":"Icon Refined","description":"Celebrating the Modern Entrepreneur","publisher":{"@id":"https:\/\/iconrefined.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/iconrefined.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/iconrefined.com\/#organization","name":"Icon Refined","url":"https:\/\/iconrefined.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iconrefined.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/iconrefined.com\/wp-content\/uploads\/2021\/04\/icon-refined-logo-1.png?fit=600%2C142&ssl=1","contentUrl":"https:\/\/i0.wp.com\/iconrefined.com\/wp-content\/uploads\/2021\/04\/icon-refined-logo-1.png?fit=600%2C142&ssl=1","width":600,"height":142,"caption":"Icon Refined"},"image":{"@id":"https:\/\/iconrefined.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IconRefined\/","https:\/\/www.instagram.com\/iconrefined\/"]},{"@type":"Person","@id":"https:\/\/iconrefined.com\/#\/schema\/person\/17ec93d115c84457a94ef0ce8546b3fe","name":"Cassie Douglas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iconrefined.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ea34446609f67794f74eb9a12d2dc9d9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea34446609f67794f74eb9a12d2dc9d9?s=96&d=mm&r=g","caption":"Cassie Douglas"},"url":"https:\/\/iconrefined.com\/author\/iconrefinededitor\/"}]}},"_links":{"self":[{"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/posts\/955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/comments?post=955"}],"version-history":[{"count":3,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/posts\/955\/revisions"}],"predecessor-version":[{"id":959,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/posts\/955\/revisions\/959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/media\/956"}],"wp:attachment":[{"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/media?parent=955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/categories?post=955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iconrefined.com\/wp-json\/wp\/v2\/tags?post=955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}