If you listened to the episode earlier this week, you might think that I hate photographing for magazines. Maybe because of the title. But if you listened, I’m sure you heard it was filled with a lot of satire.
The truth is, I love the magazine industry. It’s an industry that I’ve been a part of as long as I’ve been a photographer. My first job outside of newspapers was at a magazine. I launched not one, but two publications in the last year. I’ve been obsessed with working in the media, going on two decades now.
But in that time, I’ve watched publications cease operations, go out of business, stop production, and close.The magazine industry has been in peril for a long time. They were brutalized by the recession in 2008. The recession in 2020 didn’t help. So how much longer do these titles have?
Today, we’re going to talk about how to save the magazine industry.
“It’s important that we as publishers represent the readership of our magazines.“
IN THIS EPISODE
- Why the magazine industry has been struggling for over a decade.
- My challenges to publishers.
- The things that need to be celebrated more in the industry.
- Finding more diverse creatives and giving them more opportunities.
- Who we need to stop featuring on covers.
- Do we need smaller magazines?
- Who to stop firing.
- The importance of diverse advisory boards.
- Creating a magazine FULL of true value and authentic headlines.
- Multichannel story-telling.
- How to pay and hire contributors appropriately.
- Netflix for magazines.
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254
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