Beyond the Image

Getting Rejected to Speak on Stage

Hosted by: James Patrick

I just got rejected and that sucks. In this episode, I’m talking about how to navigate and deal with it. 

“It’s equally as important to talk about the things that I, as a host but also a coach, am going through that has not worked.”

IN THIS EPISODE

• Why it’s important for James to share this experience. 

• The most effective way of getting new leads from your target audience. 

• How to create a proper submission.

• What you can do when you receive a rejection. 

• Putting forth the best effort you can. 

Last week of pre-sale for Get Published Live! All details & tickets here: https://getpublishedlive.com/

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Avoid Being Taken Advantage of in Business 

Hosted by: James Patrick

Do you ever get the sense that someone is trying to take advantage of your business?

In this episode, we’re going to talk about how to spot it and how to respond to it. 

“You are not required to deal with someone’s emotional immaturity.”

IN THIS EPISODE

• Red flags to look out for when doing business. 

• Why you need to get all the details.

• The importance of making sure you have your contracts signed before moving forward. 

• Specific things to say in these situations.  

• How to respond in a professional way and establish boundaries. 

• Trusting your intuition. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

The Software Every Entrepreneur Needs

Hosted by: James Patrick

I’m in a lot of Facebook groups for my industry and I see a very similar question pop up a lot. 

“What is the best software for…?” “What is the thing you use for…?” 

Regardless of what the question was, I have an answer for you in today’s episode. 

“The best one to use is the one you’re using right now.”

IN THIS EPISODE

• Why entrepreneurs are asking for input on this specific topic.

• Finding what works for you. 

• What you should do instead of asking for input. 

• How simple it is to switch platforms. 

• Utilizing free trials.  

• Why you don’t need other peoples opinions. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Get Your Brand to Stand Out with Chris Do

Hosted by: James Patrick

On the podcast today is Chris Do. He’s a branding coach and branding strategist and the recent cover of our issue of Icon Refined Magazine. 

“You’re either selling or being sold to.”

IN THIS EPISODE

• How Chris started in branding. 

• Why entrepreneurs struggle to understand how their brands work in the marketplace. 

• The importance of getting on the other side of the lens. 

• Who will be the future millionaires and billionaires. 

• Value created and value added. 

• The power of storytelling. 

• Asking better questions. 

• Letting your customers tell the story. 

• What’s more important than quality nowadays. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Connect with Chris 

Website: thefutur.com

Instagram: @thechrisdo

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Jerks Who Undercut Rates

Hosted by: James Patrick

A photographer tried to poach my clients by telling them he would charge them less. 

In this episode, I’m sharing why it didn’t and won’t work out for him. 

“Competing exclusively on price will eventually put you out of business.”

IN THIS EPISODE

• 4 reasons undercutting prices won’t work. 

• What caliber of clients you’ll land if you lower your rates. 

• The reputation you will get among clients. 

• The long term effects.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Cyber Security Tips Entrepreneurs Need to Know with Heather Monthie

Hosted by: James Patrick

I got an email yesterday about what is being dubbed as the mother of all data breeches which has impacted billions of individuals. I get emails like this every other month or so. It easy to look at these big companies and think it’s too far away to actually impact me. But, what if it was within your own company, email or social media account?

In this episode, we’re talking about what you as an entrepreneur need to do to protect yourself and your data. My guest today is a dear friend and Cyber Security consultant, Heather Monthie. 

“Companies that don’t have a dedicated IT team are large targets for cyber attacks.”

IN THIS EPISODE

• The importance of entrepreneurs to be diligent about their cyber security. 

• Why small businesses are targeted. 

• What steps to take as a business owner. 

• Warning signs to be on the lookout for. 

• Spotting a phishing email. 

• Windows versus iOS.

• Determine your critical assets and protecting these first. 

• Why you need a phone pin. 

• Having a continuity plan. 

• Being proactive to protect your business. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Heather 

Cybersecurity for Small Businesses: https://www.fcc.gov/communications-business-opportunities/cybersecurity-small-businesses 

Linkedin: https://www.linkedin.com/in/heathermonthie/

Twitter: https://twitter.com/drmonthie 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

When Everyone Does What You Do

Hosted by: James Patrick

“But everyone is a photographer now.” That was told to me by a photographer as a reason why their business was struggling. Let’s talk about why this isn’t a valid reason. 

“Ifl that is what you believe, then it’s going to be true.”

IN THIS EPISODE

• The same thing James has heard for 20 years. 

• What you should believe about any industry. 

• The one thing that will keep you competitive in any market place. 

• How to keep your business within your control. 

• Having the right mindset. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Dealing with POS Critics 

Hosted by: James Patrick

Early in your career, there are few things that will derail you faster than when you go to share your work online and someone jumps into the comment section to give you unsolicited critiques.

Today, let’s talk about how to navigate this and deal with these people. 

“No one has the right to get between someone and something that they are passionate to pursue.”

IN THIS EPISODE

• Realizing you won’t be good right when you start anything. 

• How you become great at things. 

• The power of embracing the process. 

• Why starting a new thing is terrifying. 

• Letting people pursue their goals. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Avoiding New Year Burnout with Dr. Meredith Butulis

Hosted by: James Patrick

Today, I’m exhausted and already on my third cup of espresso and it’s barely noon. Part of this is because it’s the start of the year and I have this massive sense of overwhelm of trying to get so many things done in this perceived finite amount of time so that I feel like I’ve gained momentum and I’m starting the year ahead. 

Well, this can lead to some burnout. So, that’s what we’re going to dive into in today’s show; how to avoid burnout. My guess today is Dr. Meredith Butulia. 

“Don’t wait to start running until your feet hit the ground.”

IN THIS EPISODE

• Why the New Year may cause stress for entrepreneurs. 

• 8 areas of wellness that we should always be attending to and how to do that. 

• The importance of mutual energy in relationships. 

• Identifying if there’s an issue and how to hone in on it. 

• How often you should be reassessing your wheel. 

• The biggest regrets older people have and how to avoid having them yourself. 

• Taking steps in the right direction. 

• Being okay with trying things and changing your goals. 

• What you should track and how to do it without taking up too much time. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Dr. Meredith 

Instagram: @doc.mnb

Book: Your Wellness Makeover 

Get a FREE chapter of her brand new book by DMing Meredith on Instagram and letting her know you listened to this podcast! 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

How NOT to Blow Your Podcast Interviews 

Hosted by: James Patrick

Congratulations! You just booked an interview on a podcast. So today, we’re diving into how not to blow this opportunity. 

“Podcasts are a phenomenal way not only to amplify your authority but to generate leads for your business.”

IN THIS EPISODE

• Why podcasts are great for your business. 

• Who’s fault is it if the podcast gets screwed up?

• How to prepare yourself as a guest.

• The 3 things you need to do when being interviewed. 

• The important of giving the audience a reason to enter your ecosystem. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Finding Your Summit with Jenn Drummond

Hosted by: James Patrick

Now that we’re into a New Year and I’m sure you’ve set some aggressive goals for yourself and hopefully a plan to achieve those goals, I wanted to bring on a special guest.  

My guest today is Jenn Drummond. She just dropped her brand new book called, “Break Proof: 7 Strategies to Build Resilience and Achieve Your Life Goals.” She wrote this book at the end of achieving a World Record. 

“If you’re not having fun and enjoying this journey, you’re missing the point.”

IN THIS EPISODE

• The World Record that Jenn set and why she decided to go for it. 

• Choosing how you live. 

• Examining your life and really waking up to living it. 

• Changing your perspective. 

• How Jenn helps others find their summit. 

• Why you need a team around you. 

• Planning for your goals. 

• Learning to be flexible. 

• The most common obstacles individuals are coming up against in their own journeys. 

• Taking it one step at a time. 

• Seasons of rest. 

• What’s next for Jenn. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Jenn 

Book: Amazon

Website: www.jenndrummond.com

Instagram: @thejendrummond

Text EVEREST to 33-777 you’ll receive the Milky Way video! 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Clients Not Paying? How to Respond

Hosted by: James Patrick

Are your clients not paying your bills on time? That can be super frustrating. So, in this episode, we’re diving into how to get your clients to start paying up and how to prevent these situations from happening again in the future. 

“Always have terms and conditions.”

IN THIS EPISODE

• 5 recommendations on how to get your invoices paid in a timely manner. 

• Why your terms and conditions matter.

• A simple and overlooked step you may need to take in your business. 

• The power of collecting a down payment. 

• Why you should document everything. 

• Should you ever make threats? 

• Advocating for your business. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com or

Check out this episode!

How to Get Published in ICON with Chelsea Clarke – LIVE

Hosted by: James Patrick

In this episode, we’re explaining why our team created ICON Refined Magazine and how to contribute to future issues of the magazine or be featured in future issues of the magazine.

The editor of ICON Refined magazine, Chelsea Clarke, is on the show today to answer all your questions,

“Entrepreneurs are a unique breed.”

IN THIS EPISODE

• Chelsea’s background and history.

• All about rebranding,

• What makes an entrepreneur successful and the different aspects of the lifestyle.

• Fitting within the magazine itself.

• Creating a community and constantly learning

• Do you have to be a writer to be published?

• What to avoid when it comes to pitching,

• The power of feedback.

• What not to do in a pitch,

• The truth about earned media.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Well… That Didn’t Work! My Best Failures of 2023

Hosted by: James Patrick

Happy New Year! 

I have a little bit of a bone to pick with the annual recaps, the top nines, and all the posts reflecting on the past year and only shedding light on the things that were positive or reframing things so they look more positive to our audience members.

Let’s talk about this today!

“Our focus is to foster and empower those around us.”

IN THIS EPISODE

• What tends to happen when we see other people’s successes.

• The good, the bad, and the ugly of 2023.

• Things that worked in James’s business and things that didn’t.

• Knowing the difference between what’s in your control and what isn’t and why it’s important.

• How we can easily mislead and lie to our audience as entrepreneurs.

• The power of being fully transparent.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

How to Set Your 2024 Business Goals

Hosted by: James Patrick

This is the 3rd year hosting the annual business strategy session. The goal of this session is to help give clarity when it comes to setting your goals for the New Year.  

“We don’t check back in on the goals we’re setting for ourselves.”

IN THIS EPISODE

• Reasons why accomplishing goals we set is difficult. 

• Why you need to check in on your goals. 

• Small goals versus big goals. 

• How to accomplish big goals. 

• Measuring your goals and being specific. 

• What happens if you don’t accomplish your goals?

• Using your goals to set up your daily planner. 

• How to create a pitch media outlets will read. 

• Having a good press page. 

• All about a podcast tour. 

Subscribe to James YouTube: https://youtube.com/@jpphotoaz

Grab you legacy planner here: https://jamespatrick.com/legacy/

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Why Your Sales Suck

Hosted by: James Patrick

In this episode, James is talking about the biggest reason why business owners aren’t selling. 

“You cannot make a sale you did not ask for.”

IN THIS EPISODE

• The main reason you’re not selling. 

• How to start making more sales. 

• The excuses we tell ourselves.

• Why you should make your offer the most important thing you talk about. 

• Getting the results you want. 

Grab you legacy planner here: https://jamespatrick.com/legacy/

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

How to Hack Productivity

Hosted by: James Patrick

In today’s episode, we have a huge announcement for you. 

James is also going to talk about goal setting, what he used to struggle with while setting goals, and how to get productive throughout the year. 

“We are wired to procrastinate on things.”

IN THIS EPISODE

• A huge announcement!!

• What usually happens when we set goals. 

• Setting goals and forgetting them. 

• The power of checking in on your goals. 

• How to break your annual goals into daily tasks. 

• Why the legacy planner will help you achieve your goals. 

Grab the legacy planner HERE: https://jamespatrick.com/legacy/

Grab the brand new issue of Icon Refined at: https://iconrefined.com

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Funny Thing About Regret is…

Hosted by: James Patrick

After reading a book about regret by Daniel Pink, I started to think about the biggest regrets I’ve had in 20 years of entrepreneurship. In this episode, I’m sharing those with you and what they all have in common. 

“I am fair more likely to regret the things that I did not do, then the things that I took a shot at.”

IN THIS EPISODE

• James’s biggest regrets over the years. 

• The consequences from these regrets. 

• The common denominator.

• What James doesn’t regret. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Saving Yourself From Burnout 

Hosted by: James Patrick

Do you ever feel like you just don’t want to work? This tends to come up a lot more around the holiday season and the past few years haven’t helped. Let’s dive into this today.

“Your energy is a finite resource.”

IN THIS EPISODE

• What burnout is.

• 3 things you can do to help.

• How to protect your energy.

• The power of reframing your experiences.

• Why you need to fill your own cup.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

I’d Much Rather Be Doing This

Hosted by: James Patrick

I’ve been thinking a lot about an event I was asked to attend last week at a local college in Arizona. I was asked to review the portfolios of students getting ready to graduate. Let’s talk about what I found and didn’t find in these portfolios. 

“If you’re waiting for permission to start doing something, it’s not going to come.”

IN THIS EPISODE

• What should be included in your portfolio and why. 

• How to do the work you want to do. 

• The truth about stability in the workforce. 

• Some things colleges should be requiring of their students to set them up for success. 

• The loop that will create opportunities for you. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Redefining Your Vision with Nickolas Duarte

Hosted by: James Patrick

We had some messages from some of our listeners that wanted us to pull back the curtain and reveal behind the scenes on productions, how they’re put  together, and the steps that go into building out the team that helps create a lot of the work that you see out in the marketplace. 

So, today on the show, my guest is Nickolas Duarte. He was one of the first guests when we first launched this show. 

“Do I want to do this right now?”

IN THIS EPISODE

• The journey Nickolas has been on and where he’s headed. 

• Evolving as entrepreneurs. 

• Balancing taking on jobs that don’t fully align with you.

• Being willing to shift your style and attract the right people. 

• Current trends that suck. 

• The power of sharing the struggles and reality of your journey behind the scenes. 

• How to effectively debrief and process projects along the way. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Nickolas 

Websites: www.nickolasduarte.com or www.crownchimp.com

Instagram: @mrnickduarte

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Book More Clients with Jane Goodrich

Hosted by: James Patrick

In today’s episode, we are talking about business development and how to build rapport and trust that encourages our prospective leads to become clients.

My guest today is fellow photographer, Jane Goodrich. She’s the founder of Picsello.

“People buy from people.”

IN THIS EPISODE

• Why marketing is important in your business. 

• Misconceptions about sales and marketing. 

• Not doing everything and when to outsource. 

• Testing things out and how much to spend on each. 

• How to leverage social media. 

• Are you charging too much?

• The importance of knowing your ideal client. 

• Market saturation and how to truly stand out. 

• Building your portfolio so it’s beneficial to you. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Jane 

Website: janegoodrich.com or picsello.com

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Nightmare at the Studio

Hosted by: James Patrick

There’s times when I’m in situations that are a lot scarier than they need to be. Today, I am sharing some of the most terrifying photoshoot experiences I’ve ever had. Happy Halloween!

“This could end up with something interesting or this could end up with me dead.”

IN THIS EPISODE

• Tales from the camera operator. 

• When someone pulled a gun during a photoshoot. 

• James being choked by his client’s husband. 

• Being detained during a photoshoot. 

• Being haunted by missing gear. 

• Horrific things clients have asked of James to do. 

• Swimming with sharks. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Lead Magnets That Convert

Hosted by: James Patrick

Today, we’re diving into the strategy behind creating lead magnets and how to nurture the prospects you draw in so they become clients. 

“The goal of a lead magnet is to draw in leads into your brand, into your business.”

IN THIS EPISODE

• The three types of leads.

• Types of lead magnets.

• What determines an effective lead magnet. 

• What your lead magnet must do and why yours may not be working. 

• Mistakes to avoid. 

• What content should be included within the lead magnet. 

• Answering the “so what” question. 

• What should be on your landing page. 

• Ways to market your freebie. 

• Email sequences and what to include in your nurture emails. 

• Should you use a custom confirmation page?

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Will Someone Publish My Book? Part 1

Hosted by: James Patrick

Today, we’re diving into the first episode of a series of my own personal journey of having a book published through a traditional publisher. This series will entail all of the lessons, roadblocks, detours, obstacles, and great things that could come as well. There’s no guarantee of how this series will end, but I will stay transparent with you along the way. 

“Rejection is part of the creative process.”

IN THIS EPISODE

• Rules for this series and what to expect. 

• Why James is doing this. 

• What’s different about this book versus the other 3 James wrote. 

• All about the proposal letter sent to the publisher. 

• Why a publisher passed on James’s book and how he adjusted to this feedback. 

• The next step in the journey. 

• Thoughts on rejection. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Why Your Lead Magnet is Failing

Hosted by: James Patrick

Today, we’re diving into what makes an effective lead magnet and how to fix it if it’s not working. 

“An effective lead magnet is a way to enhance the trust and rapport you have with your audience.”

IN THIS EPISODE

• What tells you if the lead magnet is working or not. 

• Why you would want to create a lead magnet for your customers. 

•  Benefits of having a lead magnet. 

• The power of an email list. 

• The biggest mistakes people are making with their lead magnets. 

• What a lead magnet must do. 

• How to set up your offer page. 

• Marketing your lead magnet. 

• What makes up a great lead magnet.  

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Art of the Side Hustle with Julie Bonner

Hosted by: James Patrick

So many of our journey’s start with a side hustle. We start with an idea and begin to explore what would happen if we were to chart something out in our free time. That’s how so many of my different brands and businesses were built, including my photography business which I started while working in another career.

In this episode, my guest and I are talking about the culture and the economy of the side hustle.

My guest today is Julie Bonner, the founder of Julie Originals.

“If I want to make more money on my own time, I will.”

IN THIS EPISODE

• How Julie and James met.

• Julie’s history with side hustles.

• Finding the right side hustle.

• Focusing on the things you’re good at and outsourcing the rest.

• Navigating clients and being real.

• Clear communication and when to stand your ground.

• Should you tell people about your side hustle?

• Gathering feedback and actually using it the right way.

• Marketing your side hustle effectively.

• Capturing your audience’s attention.

• Creating balance so you don’t hit burn out.

• Your brand is not your logo.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Julie

Website: www.julieoriginals.com

Instagram: @julieoriginals

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Blowing Magazine Opportunities – Live Coaching 

Hosted by: James Patrick

On this week’s live coaching, James is diving into how to land magazine opportunities and what you need to know when pitching media outlets. 

“The media’s role is not to be a publicity platform for you exclusively.”

IN THIS EPISODE

• Big news about the launch of Icon Refined Magazine. 

• What you need to bring in your magazine pitches. 

• A quick sample sentence to put in your pitches.

• Thinking like a true content creator. 

• Doing your research before giving an uninformed pitch. 

• The importance of how you present yourself and how it affects future features. 

• Making sure your relationship with media outlets goes both ways. 

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz 

Get a copy of the current Icon Refined and more at www.iconrefined.com.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

The number one thing I get told by my clients when doing coaching calls is that they are struggling to generate leads for their business. 

In today’s episode, we will be talking about how to generate leads effectively and nurture them properly so you can create conversion in your sales sequence. 

My guest today is Sara Frenza. 

“Lead generation is a fundamental aspect of not only starting a business, but growing a business.”

IN THIS EPISODE

• The purpose of a lead magnet and why you need one. 

• Mistakes people make when creating lead magnets. 

• How to nail your copy and what not to do. 

• Finding your tone and voice. 

• Creating an emotional connection to your audience. 

• Do you really have a lead problem? 

• Posts that peak people’s interest and attention. 

• The best ways to nurture. 

• What makes sales easy and how to make it clear to your audience. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Sarah

Website: www.sarafrenzafitness.com

Instagram: @sara_frenza

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

The Rags to Riches Lie 

Hosted by: James Patrick

In this episode, James has a story for you that may change your perspective on the rock bottom stories you’ve heard from some influential people.

“Stop comparing your path to the paths of others.”

IN THIS EPISODE

• The truth behind most rags to riches stories.

• Why influencers and entrepreneurs may share false stories.

• How to properly share a failure story.

• Where you came from matters.

• What coaches can do better.

• Manufactured gimmicks and how to not fall victim to them.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

I Lost a 1 Million Dollar Contract

Hosted by: James Patrick

Did I ever tell you about the time I lost a 1 million dollar contract for a company I worked for? Buckle up, because we are reliving some of my trauma together on today’s episode.

“If I denied accountability, not only would I never have learned, but I was far more likely to repeat the same mistakes again.”

IN THIS EPISODE

• The story of how James lost a million dollar contract.

• What small error cost the contract.

• Why this rejection was so important for James and his career.

• How accountability will change your life for the better.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

How Media Pitching Has Evolved – Live Coaching 

Hosted by: James Patrick

Today, James is going to be talking about how pitching media outlets has evolved over the years. 

“Journalists are receiving 20-30 

cold pitches a day.”

IN THIS EPISODE

• How James has shifted his pitches personally. 

• The two different types of pitches and how to use them. 

• What to include in your pitch. 

• How many people should you pitch to?

• Standing out from other pitches. 

• Why you should follow up. 

• Interesting quotes and statistics from journalists and media outlets. 

• What kind of pitches media outlets want. 

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

How Companies Exploit Models 

Hosted by: James Patrick

Has someone ever contacted you for a potential gig or job offer and very soon you find out that they have no intention of paying or compensating you in any way? Instead, they offer you a trade for your services, but what they’re offering isn’t equal to what you are being asked to provide. Let’s talk about this today.

“If this is how they’re willing to treat professional service providers, imagine how they treat their clients.”

IN THIS EPISODE

• An experience James had last week with someone trying to trade for services.

• How to respond to certain inquiries when people ask for trades.

• Starting off a company the right way.

• Red flag promises to watch out for.

• Knowing your worth.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Pitches Worth Reading with Madison Rutherford

Hosted by: James Patrick

My guest today is Madison Rutherford. She’s the associate editor and digital editor of Phoenix Magazine. Today, we’re talking about how to create pitches worth reading.

“The most important part of the story is the first sentence and the last sentence.”

IN THIS EPISODE

• Madison’s journalism journey.

• Interviewing famous people and what makes it unique.

• Changes in lifestyle journalism over the last 10 years.

• Influencer culture.

• The importance of knowing your audience.

• How to keep a reader entertained and educated.

• Stop shot-gunning pitches!

• Why the style of your work matters.

• The Oxford comma.

• Dissecting a pitch example live.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Madison

Website: PHOENIX Magazine

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Surviving the Production from Hell 

Hosted by: James Patrick

It’s taken a whole week for me to feel comfortable talking about this. I had one of the hardest, most stressful production experiences I’ve had in over 20 years as a photographer. At one point, I was quite literally trying to rip out my own hair.

But, there’s an interesting end to this story so I’m sure you’ll gain something from my experience. Let’s talk about.

“I did what a professional should do.”

IN THIS EPISODE

• James’ most recent production experience.

• The journey of the missing packages.

• Adapting in the face of problems.

• The importance of maintaining composure in front of clients.

• What our role is as professionals.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

How to Launch a Best Selling Book – Live Coaching (E)

Hosted by: James Patrick

Today, James is going to be talking about creating an effective book launch strategy so you sell more books and potentially even hit a best seller list. 

“Having books published and having books hit best-seller lists, has had an extreme benefit to our ROI.”

IN THIS EPISODE

• What James has been up to and what’s coming up.

• The big difference between self-publishing and traditional publishing.

• When you do traditional publishing, do they market the book for you completely?

• How to make the best-seller lists.

• An overarching marketing strategy when rolling out your book.

• All about distribution channels.

• Why it’s beneficial to have a successful book launch.

• Doing a podcast tour effectively.

• The power of reviews.

• Pricing and profit.

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Creating Photos for Magazine Covers

Hosted by: James Patrick

We realized it would benefit our audience to have a good conversation around what helps make a successful cover image. Let’s talk about it today. 

“The image should be compelling enough to make someone stop and pause and take in that magazine visually.”

IN THIS EPISODE

• What makes a photo suitable to appear on a magazine cover photo. 

• Relating to the demographic. 

• An emotional resonance

• Story telling. 

• A strong composition. 

• Drawing the viewer in. 

• A good balance of contrast and color. 

• Brand alignment. 

• Timeliness. 

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Saying No to Free Work

Hosted by: James Patrick

Getting asked to work for free is annoying. So, today I’m going to share different ways to respond to inquiries when asked to work for free.

“You do not have to work for exposure.”

IN THIS EPISODE

• Using your years of experience to say no.

• Should you exchange free work in return to add more to your portfolio?

• The power of offering discounts for future work.

• Valuing your work and your time.

• Exploring different options to match your client’s budget.

• Calling them on their bluff.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Breaking Through Roadblocks with Tamika Robinson (E)

Hosted by: James Patrick

In today’s episode we are going to talk about change and being faced with things we were not expecting; obstacles that we were not anticipating and how we navigate around those.

My guest today is Tamika Robinson. Tamika was a collegiate athlete in track and field, specifically a sprinter. 

“Nothing;s forever and sometimes there’s no guarantee that plan A is going to work.”

IN THIS EPISODE

• Tamika’s story and what happened that changed her path.

• The importance of working through your emotions.

• Pivoting your life after a big change.

• How obstacles may actually be leading you down the right path.

• Allowing yourself to grieve the idea of what you thought could be.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Tamika

Website: www.jarfit.com

Instagram: @thefigureprincess 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Why You’re Not Getting Stuff Done

Hosted by: James Patrick

In today’s episode, James is diving into all the many projects he is working on and how they went from ideas on paper to actual tangible steps he could take to complete each project.

“It’s easy to confuse being busy, by doing busywork, with being productive.”

IN THIS EPISODE

• What it takes to start and keep your momentum when completing projects.

• Creating subtasks to tackle big projects.

• Why you may be stalling on certain to-dos.

• Planning your weeks effectively.

• Being busy versus being productive.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Free Business Coaching LIVE

Hosted by: James Patrick

Welcome to another week of live coaching. Today, James is answering all and any business questions LIVE from those who tuned in to the live.

“The best way to compete with others in your industry is to draw your competition into an area they cannot compete with you in.”

IN THIS EPISODE

• Updates on what James and his team are doing.

• How to communicate a shift in your business and clientele.

• Nurturing your audience with the right content.

• Utilizing social media, especially Instagram.

• Beating your competition.

• Is your story angle powerful enough?

• Going completely digital.

• How to obtain a cover or get published in a magazine.

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

On this show, James has talked a lot about what it takes to embark on an entrepreneurial journey. But when you are pursuing a passion and trying to make your passion into something that is profitable, how do you get your work to be seen? 

Our guest today is going to help you stand out regardless of what industry you’re in. His name is Matt McWilliams and he is the author of the new book, Turn Your Passions into Profits.

“Getting 15 minutes of fame has never been easier.”

IN THIS EPISODE

• The inspiration behind Matt’s new book.

• Getting clear on your passion.

• Separating the emotion from the logic.

• Specific ways to stand out.

• Control the narrative.

• Niching down and dominating that topic.

• How long you should test the things that make you stand out and if it’s working or not.

• Staying relatable.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Matt

Book: passionsintoprofitsbook.com/bti

Text: 260-217-4619

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com 

Check out this episode!

Try Not to Suck at Business 

Hosted by: James Patrick

The year was 2016 and the Chicago Cubs were rallying for their first World Series win in 108 years. Their manager at the time coined the phrase, “Try not to suck.” This was the rally cry that went on to win that year. 

As an entrepreneur, we have to wade through a lot of crap and there are a lot of crappy professionals out there. 

So, let’s talk about how to be an entrepreneur, regardless of what industry you’re in, without sucking. 

“Do not put yourself and your wants ahead of the goals your client hired you for.”

IN THIS EPISODE

• When to share your opinion.

• Should you charge less than your competitors? 

• What clients will remember. 

• How to not resent a job. 

• Being transparent when charging a client. 

• The correct way to provide advice. 

• Non-negotiables.

• James’s values and some you can adopt for yourself. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Navigating Entreprenuership with Renee Bauer

Hosted by: James Patrick

Is this true for you? Who you are at the beginning of your entrepreneurial journey is not who you are 3 months, or 6 months, or 3 years into the process. As you shift in this journey, perhaps those in your circle may not recognize the person you have become. This could be even more delicate when that individual is a significant other. 

We’re going to dive into this today and how to navigate through that. My guest today is Renee Bauer, a divorce attorney.

“Those who have a higher education and those who are 

entrepreneurs do have a higher rate of divorce.”

IN THIS EPISODE

• The work Renee does as a lawyer that goes far beyond paperwork.

• How Renee’s personal story has impacted her career.

• Why divorce rates may be higher for entrepreneurs.

• Simple communication within your relationships that can save them.

• Setting boundaries.

• The perspective of the person who isn’t the entrepreneur in the relationship.

• Bringing your partner into your journey.

• Red flags to be aware of.

• The importance of taking care of yourself and knowing who you are.

• Stepping into the best version of you.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Renee

Book: shewhowinsbook.com

Instagram @msreneebauer

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Which Web Builder Should You Use with Gaby Fleming

Hosted by: James Patrick

With all the clients I work with, the idea of having a web presence is so crucially important. Whether it’s for displaying your portfolio, sales, or lead generation. A lot of my clients want to be able to create and manage their website themselves, either for financial reasons or to have that control.

When you set out to build a website on your own, you are going to be met with a plethora of different website builders and it can be very overwhelming. Which one should you choose?

Today, we’re going to dive into 5 of the most popular website builders, what you need to know about each of them, and which one is the right one for you. 

My guest today is Gaby Fleming, head of website design at Patrick Creative Media.

“A website that is up will be infinitely better and more successful than a website that is kept in preview mode.”

IN THIS EPISODE

• Who Gaby is and what she does.

• The top 3 reasons people choose to do a website themselves.

• The 5 most popular website builders.

• Pros and cons of each website builder.

• Deciding if customization is important for you.

• Why you would have plugins on your website and what it is.

• What makes WordPress so popular and if it’s for you.

• Which website builder is best for SEO.

• Mobile-friendly usage.

• Keeping it simple.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Gaby 

Website: www.patrickcreativemedia.com

Instagram: @patrickcreativemedia

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Proactive vs. Reactive Marketing (LIVE Coaching) 

Hosted by: James Patrick

On today’s show, we are going to dive into the difference between proactive and reactive marketing and how to move yourself from being in a reactive marketing state to being in a proactive marketing state.

“Be seen, be heard, be read.”

IN THIS EPISODE

• Current casting announcements.

• What the difference is between reactive and proactive marketing.

• The reason your business may not be consistent.

• Why proactive marketing is so powerful and effective.

• Can you create leads?

• Tapping into your target audience.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Breaking News to Breaking a Leg – How Adrianna Licitra Left a Career to Pursue a Passion 

Hosted by: James Patrick

It took a while for me to admit that I wanted to be a photographer. I worked in marketing after college and anytime I was at a public event, I would never say that I was trying to build a career as a photographer. I would say, “I work in marketing.” Until the day I said, “I’m a photographer.” This is when I realized I needed to set a plan to get out of my marketing career and pursue photography full time. 

And that is exactly what we’re talking about today with my guest, Adrianna Licitra.

“What if I just left and did what I wanted to do?”

IN THIS EPISODE

• Adrianna’s corporate journey and what finally made her make her move. 

• How to know when to make a change in your career. 

• Asking yourself the tough questions. 

• Honing your craft. 

• The importance of always being a student. 

• Making your passion lucrative. 

• Negotiating terms of use. 

• Does your brand play a role in the clients you get? 

• What Adrianna would have done differently if she could go back and how it may inspire you. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Adrianna 

Instagram: @adrianna_licitra

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

 Dumbest Things Photographers Tried to Steal Business

Hosted by: James Patrick

In today;s episode, we’re going to dive into the absolutely most absurd acts I’ve seen photographers take to either steal business or to prevent others from earning business.

“Someone else winning does not mean that you lost.”

IN THIS EPISODE

• Personal experiences James has had.

• Sneaky things photographers may sneak into contracts.

• The importance of having client loyalty.

• Celebrating others in your industry and knowing there’s enough to go around.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

The Entitlement Effect: How Ego Can Destroy Publishing Opportunities (Live Coaching)

Hosted by: James Patrick

Today, we’re going to talk about how your ego can ruin your media chances. 

“You should be an equal participant in spreading the editorial narrative.”

IN THIS EPISODE

• Things you shouldn’t do when you have media features,

• How you should approach a media partnership.

• The importance of sharing your media features with your audience.

• When you should just buy an ad.

• Why you need to become a team player.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Drawing the Line: When Photoshoot Onlookers Cross Boundaries

Hosted by: James Patrick

At what point does watching a photoshoot that’s happening in public cross a line? At what point does it become intrusive?

Let’s talk about this since it happens quite often. 

“Modeling while in a public place is intended exclusively for the work that’s being created.”

IN THIS EPISODE

• Why this happens so often.

• When it’s not a problem versus when it is. 

• Examples of when it becomes a problem and why. 

• Real life examples that James has dealt with. 

• Putting these scenarios into perspective. 

• Consent in a public photoshoot and who it extends to. 

• What this means for photographers. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Dumbest Things I’ve Spent Money on as a Business Owner

Hosted by: James Patrick

Today, we’re going to be diving into the stupidest things I’ve ever spent money on. I’ve made some questionable decisions with my earned cash.

“We have never regretted investing

in our user experience.”

IN THIS EPISODE

• The dumbest things James has spent money on as a business owner.

• Why some popular social media “strategies” aren’t worth it.

• How to avoid the wrong hires.

• Things James should have invested in instead.

• What will bring in qualified leads.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

I’ve talked a lot on this show about the importance of attention. I’ve described attention as the most important asset that our audience can impart upon us because without attention, there is no hope to ever engage our audience to take a next step with us.

My guest today is Hilary Billings and she is no stranger when it comes to building and leveraging attention.

“People are making a decision in 2.5 seconds whether or not they are going to scroll or they’re going to keep watching a video.”

IN THIS EPISODE

• Hilary’s background and how she started honing in on the currency of attention.

• The power of doing your research and applying it correctly.

• What is short form content and why has it gained so much momentum?

• The biggest mistakes people make when creating short form content.

• The important of intentionality.

• The 3 things a video needs in order to do well.

• What defines a successful video?

• The most overlooked piece of video creation.

• How we are served content on social media and how to use that for your advantage.

• Creating bingeable content that leads to conversions within your business.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Hilary

Website: www.attenioneers.com

Book a free strategy call: www.attentioneers.com/freecall

Check out this episode!

The Most Annoying People Trying to Get Published

Hosted by: James Patrick

Today, we are going to discuss in detail who the most annoying people trying to get published right now are and their characteristics.

“Media features and working with the media is a mutually beneficial relationship.”

IN THIS EPISODE

• The 7 types of annoying people and why.

• Should the amount of followers you have get you published?

• Why one moment of success won’t turn into consistent media coverage.

• Should you name drop and brag about yourself to get media coverage?

• What you should be talking about when asking to get published.

Join our next LIVE coaching with Lesley Logan in the Facebook Group for FREE to learn how to price your services: Fit Business Guide

Go to: www.fitbusinessonline.com

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Launching a Photo Biz from Scratch with Shayla Pelton

Hosted by: James Patrick

Today, we get to chat about something I get a lot of joy out of which is building a career in the photography industry. Whether or not you’re in the photography business you can relate this to establishing something that you have a passion for, building a support network for it, and the lessons you learn along the way.

My guest today is Shayla Pelton.

“Yes, the market can be oversaturated, but there’s still going to be a

client for every photographer.”

IN THIS EPISODE

• Shayla’s story as a photographer.

• When is it okay to call yourself a photographer?

• Valuing your work.

• The importance of acquiring skills.

• How to gain momentum early on.

• The power of referrals.

• Showing up as yourself in an appropriate way.

• Loving yourself and how this plays a role in your business.

• Client dynamics and what to do when you don’t click.

• Standing out in a saturated market.

• Finding your North Star and making goals for the future.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Shayla

Instagram: @boudoirbypeltonphotography

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Client Confidential: Red Flags for Crappy Clients

Hosted by: James Patrick

In today’s episode, we’re going to peel back the glossy exterior and dive head first into the world of red flags when dealing with client relationships.

“When they have been ripped off by every service provider they’ve hired, the common denominator is them, not the service provider.”

IN THIS EPISODE

• Personal examples from James’s experience when he stood his ground and when he did not.

• When prospective clients ask you to work for free.

• Signs of commitment phobia.

• Should you sign an NDA?

• Why you shouldn’t work for less or free.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Overcoming Imposter Syndrome with Neelima Chittapu

Hosted by: James Patrick

At our 9th annual Get Published Live event last month, we had an attendee express that they wanted to make sure that they fit in with the group. Of course, the answer was yes absolutely you do.

It reminded me of the first time I went to a mastermind session and compared myself to every other person in the room. What I learned is that everyone else was thinking the same thing and it’s a part of the imposter syndrome we place on ourselves.

This individual stood out to us because she has defied so many barriers and preconceived notions about what is possible and absolutely deserved to be in that room. She is the owner of TechFabric and her name is Neelima Chittapu.

“Believe in yourself, believe in your talent. That will take you places.”

IN THIS EPISODE

• How Neelima became the owner of her own tech company.

• The importance of surrounding yourself with the right people.

• Why you need to be more curious.

• What’s the worst that can happen?

• Fighting the sexist stereotypes within male dominated industries.

•  When’s the right time for you to start?

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Neelima

Instagram: @neelima_reddy

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

The Most Daily Effective Schedule for Entrepreneurs

Hosted by: James Patrick

Today, I’d like to share the morning routine of a social media influencer and the dangers behind this message for entrepreneurs.

“There is not a wrong answer as long as it’s you that’s deciding what is best for you.”

IN THIS EPISODE

• How the perfect day for an entrepreneur should look.

• Lies about morning routines.

• The dangers behind striving in entrepreneurship.

• What does success look like to you?

• Doing what you want to do, not what others tell you is the right thing to do.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

In today’s live coaching session, we’re going to be diving into feedback we got from the media partners and magazine editors at Get Published LIVE on all the things that stood out to them and helped people get cast for media features. We’ll also dive into things that didn’t work in people’s applications.

“The more comprehensive the pitch, the easier it was for the editor to get a more holistic view on the subject.”

IN THIS EPISODE

• This year’s focus for Get Published LIVE.

• How many attendees booked features this year and how many were magazine covers.

• What magazines are looking for besides just a good model.

• The one thing you don’t want to lack in your submission.

• Balancing brevity.

• Is inexperience a deal killer?

• What you should focus on in your pitch.

• Why you should proofread.

• How to pitch specifically to media outlets.

• Should you use ChatGBT in your pitches?

• Bringing value and standing out in the market.

• Upcoming feature opportunities.

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Effectively Scale Your Business with Emylee Williams

Hosted by: James Patrick

Today, we are talking about how to stand out and build a brand worth being seen, how to communicate the value of that brand to the right audience, and then how you convert that audience to consumers in your business.

My guest today is Emylee Williams. She is the co-founder of Boss Project.

“People will pay for an experience.”

IN THIS EPISODE

• An update on how Get Published 2023 went.

• Emylee’s journey as an entrepreneur.

• The power of curiosity and experimentation within your business.

• What you have to get better at.

• Putting yourself in the shoes of the consumer.

• Can you serve everyone?

• How to do business “right.”

• Scalability in your business.

• Why you need to outsource.

• Should you stay involved in your business?

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Emylee

Website: www.bossproject.com

Instagram: @bossproject

Podcast: The Strategy Hour

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Let’s Talk About Sales with Sheley Brien

Hosted by: James Patrick

We’re going to be talking about sales today. I love talking about sales, it seems to make so many of our listeners get a little bit uncomfortable, in a good way. Sales is something that can frustrate a lot of you or leave you feeling overwhelmed, not knowing what you need to do. Oftentime, many of us will try to go down these rabbit holes and figure out “how to sell without selling,” or create sales without having to build or nurture relationships. 

But today, we are going to be talking about sales from a completely different perspective. Our amazing guest is Sheley Brien. She is a podcast host and a commercial general contractor business owner.

“Someone else’s opinion of us or metric of success, is irrelevant to you.”

IN THIS EPISODE

• The event that changed Sheley’s trajectory of her life.

• Changing the perspective on what success is.

• The most important thing you can ever do.

• Why investing in yourself matters.

• Scheduling appointments with yourself.

• Redefining what self care looks like.

• Setting a standard for yourself.

• Showing up with the right energy.

• Doing more of what works.

• Assessing results and how to do it effectively.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Sheley

Instagram: @sheleybrien

LinkedIn: Sheley Brien

Podcast: The Business of Being Healthy

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

In this eye-opening episode, we dive into the world of coaching, shedding light on the darker side characterized by bad coaches who misuse their power, display arrogance, and take advantage of their privileged positions.

We instead believe in empowering our clients and creating positive change within the coaching community. Tune in as we reveal the eight crucial aspects that every coach should prioritize when working with their clients. From fostering a safe and inclusive environment to providing constructive feedback and mentorship, we explore the essential elements that lead to an effective coaching relationship.

Whether you’re currently a coach or are ever considering working with a coach, this episode will inspire you to demand better, advocate for change, and support a coaching culture that puts the well-being and development of clients first.

IN THIS EPISODE

• What’s not helping inspire people and why.

• A true definition of coaching and what it should look like.

• Should you ever speak down to your clients as a coach?

• How to create a healthy relationship dynamic between clients and coaches.

• What coaching should be.
  

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Get Published Panel 2020

Hosted by: James Patrick

Since it is the week of Get Published LIVE 2023, we are dipping into our archives again and have a really awesome replay for you. This is from FITPosium 2020. We were completely virtual and pulled together one of the most diverse and knowledge filled media panels ever.

This panel features a host of different editors and publishers.

This episode will give you insight and knowledge on how to stand out in your pitches.

“Always bring value.”

IN THIS EPISODE

• Live Q&A from previous attendees.

• The takeover of digital media features.

• How to make your pitch stand out and what to include on your pitch.

• Why you need to keep following up.

• Pitching for print versus pitching for online.

• What to NOT do when pitching.

• Should you use stock photos?

• Building up equity for future features.

• Different editorial calendars and how they are planned.

Join Get Published Live 2024 with a discounted pre sale price FRIDAY for one week only at getpublished.live 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Biggest Missed Opportunity in Media Pitches

Hosted by: James Patrick

It is the week of Get Published LIVE 2023! It’s our 9th annual conference where we gather entrepreneurs, content creators, writers, and more to learn how to land and leverage earned media. We already have 40 magazine features booked, 12 podcasts booked, and 6 digital media features booked.

Today, I want to talk about some of the things we noticed going through the submissions from all the attendees.

“You cannot rely on the media outlets to connect these dots for you.”

IN THIS EPISODE

• Cutting through the crap.

• What’s holding submissions back.

• The biggest issue James and his team found in the submissions.

• What connection you need to make for the media outlet.

• The importance of being specific in what value you bring.

• Join Get Published Live 2024 with a discounted pre sale price FRIDAY for one week only at getpublished.live 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Is Your Spouse Holding Back Your Career?

Hosted by: James Patrick

On today’s show we are diving into the question is your spouse holding back your entrepreneurial potential?

“After 2 hours, 75% have said that they felt their spouse or partner, current or past tense, has either gotten in the way, slowed down, or held their career back in

some way, shape, or form.”

IN THIS EPISODE

• Why James is talking about this today.

• Why someone may hold you back.

• Feelings that may be happening in your partner.

• Working through the concerns and getting to the root.

• The power of effective communication.

• Negotiating with your partner and knowing what you’re not willing to compromise on.

• Things to avoid in these conversations.

This is the LAST WEEK you can get tickets! Last year, over 250 media features were booked the same weekend!

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Get Published Media Panel 2019

Hosted by: James Patrick

We are just over a week out from Get Published Live 2023 and that means there are only days left to enter in for this year’s casting search. We have dozens of magazines, dozens of podcasts, and online media features casting for hundreds upon hundreds of media features. Go to getpublished.live to enter in and join us.

Today, we are dipping into our archives. This is a panel from FITposium 2019 with some amazing magazine editors sharing their insights and tips on how to earn media. This is a preview of what you can expect at this year’s conference.

“You all are worthy of being photographed and worthy of being in a magazine.”

IN THIS EPISODE

• How to follow up the right way.

• Tips on submitting writing pieces.

• Different ways to pitch.

• The importance of bringing specific ideas inside your pitch.

• Sticking to your niche.

• What images you should send in your pitch.

• Doing the research before pitching.

• Why you have to keep pitching.

This is the LAST WEEK you can get tickets! Last year, over 250 media features were booked the same weekend!

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Get Published: 4 Simple Steps for Entrepreneurs and influencers to Establish Media Features

Hosted by: James Patrick

There are ultimately only four steps that you need to take in order to earn media or to get published. It doesn’t matter whether you’re an influencer, an entrepreneur, a brand manager, or a content creator.

Let’s talk about these four steps and what you need to know about them today.

“Research, pitch, deliver, repeat.”

IN THIS EPISODE

• The 4 steps to getting published.

• What things you need to research before pitching.

• How to craft the perfect pitch.

• How to have a strong hook.

• Is one pitch enough?

• Why you need to make sure you are meeting deadlines and tailoring your feature to that specific magazine.

• What comes after the feature is published.

This is the LAST WEEK you can get tickets! Last year, over 250 media features were booked the same weekend! www.getpublished.live

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Picture Perfect – A Career Without Barriers with Sophie Kietzmann

Hosted by: James Patrick

Today, we’re going back to the origin of our podcast and I’m bringing on a fellow photographer to chat with me. The show started as a show for creatives and artists to figure out ways to navigate through this industry landscape. What I learned over the course of 500 episodes is that some of the challenges that we as creative entrepreneurs face, you as an entrepreneur also face. That’s when we decided to broaden the scope of the podcast.

My guest today is all the way from New York City, Sophie Kietzmann, a fashion photographer.

“Consumers want to see people they can identify with and relate to.”

IN THIS EPISODE

• How Sophie ended up in New York and her experience there.

• The positives of living in New York as an entrepreneur.

• Learning from others in your industry while staying authentic to who you are.

• When it’s time to make the jump from learning to running your own business.

• What campaigns consumers respond to.

• The shift in the photography business and how they market to consumers.

• Defining the narrative and bringing transparency to the industry.

• The importance of diversifying and tapping into marginalized voices.

• What’s coming up next in the fashion industry and what’s been exciting.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Sophie

Website: www.sophiekietzmann.com

Instagram: @sophiekietzmann

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

How Being a Guest on Podcasts Can Benefit You and Your Brand

Hosted by: James Patrick

When we think about earned media and getting published, the first thing that comes to mind is landing a feature in a magazine. Why? Because it would look really cool. But, do not overlook the power of being featured on podcasts.

“Listeners are extremely loyal to the shows that they subscribe to.”

IN THIS EPISODE

• Why you should want to be featured on podcasts.

• The benefit of a longform platform.

• The power of being vouched for.

• How you can offer a next step into your business for the listeners.

• An exclusive opportunity to cast for media features.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Three Exercises to Master Your Communication with Brenden Kumarasamy

Hosted by: James Patrick

I want to set the stage for you. We are going back about 18 years. I am in my final year of college and my professor at the time knows that I need a few extra upper division credits in order to get my degree, He says, “Tell you what, I’ll hook you up with an independent study for these upper division credits, but in exchange you have to teach one of my classes for me next semester.”

I can still remember the first time I had to give a presentation in front of my peers.That was my first dip into public speaking and it was nauseating, painful, and absolutely panic inducing. But, it was also critically important and over the past 2 decades I’ve leveraged everything from speaking on a microphone to speaking on stage and being a guest on shows as a way to build trust and rapport with my audience.

That’s what we’re talking about today. How to master your level of communication. My guest today is Brenden Kumarasamy. He is the host of MasterTalk.

“If you can make sense out of nonsense, you can make sense out of anything.”

IN THIS EPISODE

• Why it’s important right now to be able to verbally communicate the effectiveness of your brands.

• The problem with presentations in the educational system and what they teach us.

• Brenden’s story and how he learned communication.

• Taking the time to go on the journey to master communicating well.

• An easy exercise you can start doing today.

• How to experience exponential progress.

• Thinking quickly on your feet.

• The 3 biggest balls that you can work on to improve your communication.

• Framework to make effective content.

• Building the foundation first.

• Should you be a master of all mediums?

• Finding 3 speakers you admire and spending time studying them.

• The biggest challenge you may face.

• Getting rid of filler words.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Brenden

YouTube: MasterTalk

Free Communication Workshop Live on Zoom: HERE

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Get Your Magazine Pitches to Stand Out

Hosted by: James Patrick

With so many people pitching to media outlets, hoe do you get your pitches to stand out? Let’s talk about that today.

“It is not about what you do or who you are, so much as it is about what you want to do for that publication.”

IN THIS EPISODE

• Ways to get your media pitches to stand out.

• How to lead with value and why it matters.

• The power of follow up.

• Where you can go next month to learn everything you need to do.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Why Your Content is NOT Standing Out – Live Coaching

Hosted by: James Patrick

Is your content not being seen online? Today, we’re going to be talking about why and how we can fix that.

“Our audience gets used to seeing the same things, the same trends, and therefore, they start to lose interest.”

IN THIS EPISODE

• How to reach a wider audience authentically.

• Two reasons why your content isn’t being seen.

• What you do have control over when it comes to your content.

• The importance of having a strategy and how to create the right kind of strategy.

• Creating content you would want to consume.

• The 3 functions your content should have.

• The questions you need to answer before creating content.

• What true fans are and how to nurture them.

• The power of refining and adjusting as needed.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Finding Your Voice in Podcasting with Alicia Haygood

Hosted by: James Patrick

In today’s episode, we are going to be talking about truly the number one thing that I use for my own brand awareness, authority amplification, and lead generation. It’s the power of podcasting. Not just hosting my own show but also landing spots as a guest on other shows as a way to build trust and rapport.

My guest today is the host of the Scottsdale Vibes podcast, Alicia Haygood.

“Everyone can be a podcaster, but it’s the quality that you need to work on.”

IN THIS EPISODE

• Alicia’s backstory and experience and how she shifted to make a bigger impact.

• The start of podcasting.

• Improving the quality of your podcast.

• What people don’t understand about podcasting and why your audience sticks around.

• The importance of being consistent.

• How to get people to listen to your show.

• Sticking to what your podcast is about.

• Knowing you’re on the right track.

• How much you should prepare for an interview,

• Staying true to yourself.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Alicia

Find the podcast on all the platforms: Scottsdale Vibes

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Welcome to our 500th episode of the Beyond the Image Podcast! We have a lot we’re going to be diving through, including the evolution of the podcast and where content creation is right now, where it’s going, and what you need to know about the content that will move your business in the direction you want to be going.

We also have a whole bunch of announcements, giveaways, and prizes this episode so make sure you listen all the way through!

“This is about building content that connects to an audience where they are.”

IN THIS EPISODE

• The winners of the cover feature and surprise feature winners.

• Why it’s harder to gain and keep your audience’s attention.

• What it takes to create content that reaches the audience you want it to reach and gets that audience to take the action you want them to take.

• Statistics that will bring perspective.

• How to solve your client’s problem before they’ve purchased from you.

• The different phases of a client’s process.

• Questions you need to ask yourself.

• The evolution of the podcast.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review!

Check out this episode!

How Getting Published Can Grow Your Business

Hosted by: James Patrick

Earned media, or getting published, is the fastest way to grow your business. But how does this happen? Let’s dive into this today.

“Landing media features amplifies your authority.”

IN THIS EPISODE

• The 2 ways getting published grows your business.

• Getting validation in the field you are in.

• How to get new leads into your ecosystem.

• Where you can land top features next month!

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

What is Earned Media

Hosted by: James Patrick

When I say “getting published” the thing that comes to mind is landing a feature in a magazine. But what do I mean when I say “earned media?”

“Earned media has a 4x engagement compared to advertising.”

IN THIS EPISODE

• The definition of earned media.

• Different media outlets you can earn.

• Do you have to pay for earned media?

• Advertising versus earned media.

• How to amplify your authority and generate new leads for your business.

• Where to go to land an earned media feature next month.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

How to Get Your Magazine Pitches to Stand Out

Hosted by: James Patrick

With so many people pitching to media outlets, how do you get your pitches to stand out? Let’s talk about that in today’s episode.

“90% of people will only send 1 single pitch and never follow up.”

IN THIS EPISODE

• Ways to stand out when pitching to media outlets.

• What media outlets are looking for in your pitch.

• The importance of follow up.

• How to get published as early as next month.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Why Getting Published is Better Than Advertising

Hosted by: James Patrick

What is the difference between earned media and paid advertising? And which one is better?

“A 1 page article in a magazine is worth the

same as buying 4 full page ads in that magazine.”

IN THIS EPISODE

• Earned media versus paid advertising.

• Which is better?

• Why advertisements no longer work like they used to.

• Where you can go next month to land media features.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

2 Big Misconceptions About Getting Published

Hosted by: James Patrick

There are 2 big misconceptions when it comes to getting published and we are diving into those on today’s show.

“Overwhelmingly, most of the features are for individuals like you.”

IN THIS EPISODE

• 2 misconceptions about getting published.

• Why you don’t need to be a celebrity to get published.

• Pitching to media outlets instead of thinking they will come to you.

• Where to go this year to learn how to land top media features.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Pricing Tiers You Should Have – Live Coaching

Hosted by: James Patrick

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

Today, we’re going to be talking about pricing tiers you should be having as well as some amazing opportunities that we have for you.

“You can’t build a business if no one knows you exist.”

IN THIS EPISODE

• A casting for Ricochet Magazine and how to qualify.

• Understanding the scope a prospective client has to go through to do business with you and why it’s important.

• 6 phases of a client journey.

• Properly defining value and where it comes from.

• What phases you can and can’t skip to be effective.

• How to retain your clients.

• Core offers, low ticket offers and high ticket offers.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Biggest Mistakes When Pitching – Live Coaching

Hosted by: James Patrick

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

In today’s live coaching, we are going to be talking about the top mistakes individuals make when they are trying to get published or when they are pitching to magazines.

“Pitching is not a one-time thing, it’s an ongoing process.”

IN THIS EPISODE

• The most egregious mistakes you may be making when pitching.

• Why you need to send multiple pitches to the same outlets.

• What your goal should be when pitching.

• Simplifying the process of pitching and following up.

• The importance of knowing the audience.

• Pitches that would raise a red flag.

• Making your idea easy to find.

• Why pitching actually helps the editor, podcast host, etc.

• 3 ways to differentiate yourself and create strong pitches.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

5 Most Important Marketing Questions to Ask

Hosted by: James Patrick

Today, we’re talking about the 5 most important questions you should be asking in relation to your marketing and your sales. Ultimately, it’s not just the asking of these questions but also finding the answers to these questions.

“Where can you position yourself in front of your target audience?”

IN THIS EPISODE

• 5 questions you need to ask and answer.

• How to develop the right messaging.

• Getting in front of your target audience.

• Why you need to find your USP.

• 3 ways to differentiate yourself in the marketplace.

• The things you need to evaluate in your business.

• Identifying the obstacles you are facing.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

3 Things You Need to Know About Magazines Before Pitching

Hosted by: James Patrick

When it comes to trying to get published, there are three critically important things that you need to know about media outlets before you ever send off your first pitch. Today, let’s talk about these 3 things and why they’re important.

“Are these your prospective clients?”

IN THIS EPISODE

• 3 things to know before pitching.

• The reasons you need to know these things before pitching.

• The first question you want to ask yourself.

• Why you need to know the date and the details of the audience you’re pitching to is.

• What you need to download.

• The importance of alignment when pitching.

• Building a relationship with the decision maker.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Should You Pay to Get Published? – Live Coaching

Hosted by: James Patrick

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

Today’s topic that we are diving into is should you be paying to get published?

“I don’t want you to believe that paying for media features is the only way to generate leads for your brand or for your business.”

IN THIS EPISODE

• Earned media vs. paid media.

• The ROI of paid media.

• Why your goals matter when answering this question.

• Emails you may receive for paid media and how to navigate them.

• Questions you should ask yourself when deciding on media features.

• Why James does not sell spots on his show or digital network but what he does offer instead.

• The truth about paying for content and how to grow your business.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Stand Out on Social Media with Regina Lawrence

Hosted by: James Patrick

What we want to dive into today is one of the things that not only mystifies but also frustrates so many of our listeners; all things social media.

My guest today is Regina Lawrence. She is the founder and owner of All Things Social Media, a marketing agency.

“Stop being the consumer.”

IN THIS EPISODE

• The role social media plays in an entrepreneur’s life.

• What social media was originally intended for.

• How to reset and refocus your intentions.

• What’s stopping you from being creative.

• Getting to a place of creating the right content for your audience and how to find out what that content is.

• Finding the right medium and communication style.

• How to create designs that create consistency.

• Tips on using Canva.

• What not to do on live videos.

• Engagement channels and new ways to connect with your audience.

• The best call to actions and why you need to get over your fears.

• What people really want to know.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Regina

Instagram: @reginaalawrence

Website: www.reginalawrence.com

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Am I Good Enough to Get Published?

Hosted by: James Patrick

A question that comes up fairly often when it comes to getting published is, “Am I even good enough to get published?” or “Who am I to get published?”

Perhaps this is something that you have thought or considered. Let’s talk about why you are.

“The majority of earned media features are for individuals like you.”

IN THIS EPISODE

• Two misconceptions about getting published.

• Do you have to be a celebrity to get published?

• The difference between those who are getting published and those who aren’t.

• Why you need to pitch yourself.

• Where you can go to get published this year.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

250 media features were booked at our last event!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Red Flags of Prospective Clients – Live Coaching

Hosted by: James Patrick

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

Today’s topic that we are diving into is red flags that you need to watch out for and the warning signs you need to be aware of when it comes to proposing your services to prospective clients.

“These red flags are warning signs of what will become a

toxic professional relationship.”

IN THIS EPISODE

• What happens when we are exposed to these red flags.

• When red flags come up.

• Red flags you may experience.

• How to respond to these red flags.

• When these red flags become a problem.

• Should you pay for features?

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Chef Robert Irvine on Overcoming the Impossible

Hosted by: James Patrick

My guest today is Chef Robert Irvine, you’ll recognize him from the hit TV show, Restaurant Impossible. He’s also the author of the brand new book, Overcoming Impossible.

“If one ingredient of that recipe is not in there, the magic doesn’t happen.”

IN THIS EPISODE

• The inspiration behind Chef Robert’s decision to dive into business and self-improvement.

• What Chef Robert’s new book is about and why.

• The importance of failure.

• How ego impacts people.

• Listening to the people you’re working with and for.

• Accountability and how to do it successfully within your teams.

• What true leadership is.

• The recipe for scaling your business.

• Creating the right team around you.

• Nonnegotiable habits as an entrepreneur.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Grab Chef Robert Irvine’s HERE

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Three Reasons to Land Media Features

Hosted by: James Patrick

I say a lot that getting published or earned media is the fastest and most effective way to grow your business. But when we think about getting published, what are the specific reasons you want to land media features and how do these reasons support you and your business? Today, let’s talk about 3 reasons why you want to get published,

“It is impossible to grow a business unless people know you exist.”

IN THIS EPISODE

• The 3 reasons to land media features.

• How these reasons support your brand.

• What earned media can do for your business.

• Knowing which media outlets to target.

• Why you need to know your goals before getting published.

Come learn everything you need to know about how to land and leverage top media features at Get Published Live 2023 in person in Phoenix, Arizona or virtually May 18-21, 2023. Get early bird passes HERE.

Just by attending, you will have the opportunity to audition for top media features. Every year, hundreds of media features are given away.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

How to Write to Sell with Scott Keyser

Hosted by: James Patrick

The topic we’re going to be diving into today is one that comes up a lot as I’m working with clients and at our events. It comes up whenever we are talking about the language and copy they are using on their websites and sales pages, along with the language they are using in their media pitches.

My guest is Scott Keyser, he is the writing guy himself.

“We need to use the school that we find easiest to help

us with the school we find hardest,”

IN THIS EPISODE

• Scott’s story and how he fell in love with writing.

• Why communicating via written word is harder than spoken communication.

• What’s getting in the way of your communication.

• Emoting versus evoking.

• Misconceptions to address when writing copy.

• What to focus on in order to engage your reader.

• STORM and SCOTT.

• 5 editing techniques for your copy editing.

• The importance of making your copy sound like you.

• 3 elements of great writing.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Scott

Website: writeforresults.com

LinkedIn: Scott Keyser

Twitter: @scottkeyser

Facebook: @ScottTheWritingGuy

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

The Coaching Industry Has Failed You

Hosted by: James Patrick

Today, we’re going to talk about why you should not compare yourself to others and why you need to stop listening to coaches who brag about how much many they make.

“There is a lot beneath the surface that they are not sharing.”

IN THIS EPISODE

• Hear James dissect a post made by an entrepreneur and why it’s terrible.

• Advice that doesn’t make sense and is misleading.

• What the post doesn’t show or say.

• Why talking about the amount of money you make is pointless and what actually has an effect and helps others.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

How to Go on a Podcast Tour – Live Coaching

Hosted by: James Patrick

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

This week, we’re talking about how to go on a podcast tour.

“If you’re a guest on that show, you are being vouched for by that host and by that show to their entire audience.”

IN THIS EPISODE

• Why podcast tours generate the greatest ROI.

• What you need to do to go on a podcast tour.

• Authority amplification and lead generation.

• The nature of podcasting and what you should be doing when you’re a guest on a podcast.

• How many interviews a week should you do?

• What makes you stand out as a guest.

• Where you can research shows and what to look for.

• Dividing your time and pitching to different kinds of shows.

• Creating the perfect pitch and following up.

• Bringing the listeners into your ecosystem once you’re on the podcast.

• 6 steps for you to take.

• Why you need a lead magnet.

Grab the photoshoot guide or style guide for FREE: Text “PHOTOSHOOT” or “STYLE GUIDE” to 480-605-3254

One more day to apply for our new casting opportunity for 1 individual! You have to be available on March 13th in Arizona. Find the post and how to apply here @jpatrickphoto

A new casting opportunity for 2 people! The cover and interior picture of IconFit Volume 6. Find the post to apply here @iconfitmagazine 

Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/

Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Overcoming Burnout with Kim Walsh (E)

Hosted by: James Patrick

Today, we’re going to be diving into something that I consider to be of utmost importance for our journey as business owners and entrepreneurs; that is the misconception of what it takes to be “successful.” The misleading of the hustle culture and this idea of having to grind and push and go to the extreme if you want to see success.

My guest today is Kim Walsh. She’s the founder of Warrior Forward.

“Burnout doesn’t have to be a failure, and it doesn’t have to be a success.”

IN THIS EPISODE

• Why Kim decided to focus on helping others with overcoming burnout and her own story of burnout.

• Realizing balance is a lie and how to have a harmonious life instead.

• The power of opening up the burnout conversation.

• Looking at your life as seasons.

• Common signs of burnout.

• Going back to the basics.

• Compounding tiny habits and remembering to celebrate your achievements.

• Asking yourself the right questions.

• How to stay consistent in your habits.

• Figuring out what’s going to really fulfill you and choosing that path.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Kim

Website: www.warriorforward.com

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

How to Get Verified on Instagram

Hosted by: James Patrick

There’s a lot we do on Instagram to appear more credible, more professional, and that we have a bit more clout. This ranges from trying to mass a group of followers (whether or not that group of followers is legit) to trying to get that exclusive and elusive blue checkmark. We may have invested to try and get it or applied to try and get it.

But today, I’m going to tell you how you can actually get the blue checkmark. 

“What Meta is saying, and not saying, is If you don’t do this, your content is not going to be seen.”

IN THIS EPISODE

• The new way to get verified and how much it costs. 

• What Meta is claiming on why you would want the blue checkmark. 

• The catch.

• The fine print.

• What you’re actually paying for. 

• The question you need to ask yourself. 

• Will enough people do this?

• Why this is happening now. 

• The importance of getting your followers off of social media.  

Text me & I can help you build a funnel to bring your social media audience into your ecosystem: 480-605-3254 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

How to Prep for a Photoshoot – Live Coaching 

Hosted by: James Patrick

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

This week, we’re talking about how to prep for a photoshoot.

“Choose photographers based on their skill sets.”

IN THIS EPISODE

• Why you need goals for your photoshoot.

• Different genres of photos and how to use them.

• The most important photo to have in your portfolio.

• 3 types of images that are critically important for health and wellness.

• How to choose the right photographer.

• Reviewing the terms of the photoshoot beforehand.

• Asking the right questions in advance.

• The power of having a specific niche as a photographer.

Grab the photoshoot guide or style guide for FREE: Text “PHOTO” or “STYLE GUIDE” to 480-605-3254

A new casting opportunity for 2 people! The cover and interior picture of IconFit Volume 6. Find the post to apply here @iconfitmagazine 

Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/

Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Check out this episode!

Why Entrepreneurs Struggle with Their Health with Joel Evan

Hosted by: James Patrick

A recurring theme that comes up on this show and one that I feel is important to bring back to the conversation is how we as professionals can run into certain dangers when we are not prioritizing our health and wellness.

My guest today is Joel Evan. He’s a holistic health coach and the host of The Hacked Life podcast.

“It’s all one thing; mind, body, soul.”

IN THIS EPISODE

• Why professionals are struggling with prioritizing their health.

• Stop striving and start arriving.

• The power of stacking consistent habits over time.

• Do you have enough time?

• Initial steps you can take to start today.

• Unpacking your limiting beliefs.

• Why you should celebrate your wins.

• Doing the mindset work daily and the importance of a supportive tribe.

• Receiving the energy you create.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Joel

Website: www.joelevancoaching.com

Email: info@joelevancoaching.com

Instagram: @joelevancoaching

Podcast: The Hacked Life Podcast

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Stop Creating Content

Hosted by: James Patrick

I was just having a coaching consultation with someone and it got me thinking about how much time and energy we pour into content creation and distribution that is a complete waste. Let’s talk about why you should stop creating so much content.

“We have become completely consumed with content creation.”

IN THIS EPISODE

• A sad announcement about James’s recent obsession.

• The reason we’ve become consumed with content creation.

• What happened to everyone along the way.

• Multi-purposing content and being more efficient.

• The role of content in your marketing plan.

• Why you need to focus on building your audience.

• 2 things to start doing right now.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions and topics to discuss on these weekly lives @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

Social Media Strategies for 2023 – Live Coaching

Hosted by: James Patrick

We’re back with another live weekly coaching call. Every week, James will be picking a topic sent in by the listeners to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.