The Most Expensive Marketing Mistake I Keep Making

by demoviewer | Jul 14, 2026 | Beyond the Image

What if one of the biggest wastes of money in your business isn’t bad gear, a bad hire, or a failed ad campaign? In this episode, James shares one of the costliest mistakes he’s made over the last 20 years: repeatedly hiring lead generation companies that...

What to Do When a Client Cancels Your Photography Project

by demoviewer | Jul 10, 2026 | Beyond the Image

Every creative eventually gets the email or phone call they never want to receive: “We’re going to have to cancel the project.” Whether you’re a photographer, videographer, designer, or creative entrepreneur, canceled projects can cost far more...

Stop Blaming Your Gear: What Actually Makes a Professional Photographer

by demoviewer | Jun 30, 2026 | Beyond the Image

Most photographers overestimate the importance of gear and underestimate the importance of experience. In this episode, we break down why professionals don’t lose shots because of equipment—they lose shots because of decisions, skill gaps, or lack of clarity on...

When Should Photographers Start Charging for Their Work?

by demoviewer | Jun 25, 2026 | Beyond the Image

One of the biggest mistakes aspiring photographers make is believing they need “a little more” before they can start charging. More experience. More gear. More education. More portfolio work. But what if that mindset is the very thing holding you back? In...

When Should You Refund a Client? (And When Should You Walk Away?)

by demoviewer | Jun 18, 2026 | Beyond the Image

Every creative entrepreneur will eventually face the uncomfortable question: Should I refund this client? In this episode of Beyond the Image, James Patrick breaks down the only two situations where issuing a refund actually makes business sense. The first is...