by demoviewer | Aug 19, 2020 | Beyond the Image, Uncategorized
News publications are reporting that upwards of 60% of Americans with gym memberships have cancelled or will cancel their memberships and have no plans on ever returning to a gym post Covid-19. What does this mean for gym owners and fitness professionals who rely on...
by demoviewer | Aug 18, 2020 | Beyond the Image, Uncategorized
Earned media gets four times the engagement that paid advertising does – which is why we want to land those magazine features, podcast guest spots and more. However, we should not exclusively be targeting major networks and newsstand publications. We can...
by demoviewer | Aug 12, 2020 | Beyond the Image, Uncategorized
We understand why media is important but it can be increasingly frustrating for entrepreneurs as they are going through the motions of pitching to editors, journalists and hosts and are not hearing back. This episode is all about how to get your pitches to stand out....
by demoviewer | Aug 10, 2020 | Beyond the Image, Uncategorized
If you are not receiving responses from your pitches to magazines it is because one of two reasons. The first is that the editors are busy, haven’t noticed or just don’t ned you right now. The second is that you have unfortunately committed one of the Top...
by demoviewer | Aug 5, 2020 | Beyond the Image, Uncategorized
The launch of a brand is more than simply the release of a product or service to the marketplace. As our guest on Beyond the Image can attest to, a brand is truly about the emotion you bring to the world and the impact you want to leave upon the lives of those you...
