What is Missing from Your USP?
Hosted by: James Patrick
Earlier today, I was having a conversation with one of my clients about Unique Selling Positions, or USPs. Maybe you’ve heard about USP, that you should have one, and have even tried to do some work to establish a USP. Maybe you’ve had success, or like many, have struggled to peel back enough layers and truly hone in on what about you, your brand, your services, your offering, your solution is unique and different in the marketplace.
During this conversation, I realized there is a second facet of USPs and we are diving into that today.
“The more that you can start to identify these elements, the easier it will be for your target audience to realize ‘you’re the person for me.’ “
IN THIS EPISODE
- A USP and what the other facet of USP is.
- What your USP could be in regards to your target audience.
- Uniquely selling to a specific audience.
- How to make real connections with your customers.
- What questions to ask yourself to get the right USP.
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