Biggest Marketing Mistake Photographers Make

There is one mistake that I’ve seen photographers, videographers and creatives make over the course of my 20+ year career. This mistake is often what separate photographers who build sustainable and thriving businesses versus those who continue to have peaks and...

Why Photographers are Toxic

Let’s face it – if you expand the timeline long enough – you’re going to find there is quite a fair amount of toxicity within the photography community. From jealousy to envy to downright aggressive competition – no one is immune from it....

You Bid Too Low, Now What?

You were asked by a client to bid on a project and either intentionally or unintentionally they did not give you all of the information you need to accurate prepare an estimate that fully reflects your services and value. Bluntly – you underbid. So what do you...

Stop Chasing THESE TYPES of Clients

Photographers – there are two types of clients we need to STOP chasing. Clients who don’t have money. Clients who don’t want to spend money. Instead – let’s focus on how we find clients who do have the purchasing power and purchasing...

Why Your Social Media Sucks

Social media was never particularly easy – but it sure was a lot simpler. The way to achieve engagement has completely shifted (and we’ve lost count how many times that has happened). In this episode of the Beyond the Image podcast – we dive into...