Can A Bad Logo Ruin your Company?

Imagine if every single person thought the name of your company was something different. Not just a slight mispronounciation, but a fundamentally different word altogether. They would not know what to call your business, they would not know how to find it, how to...

Gatekeeping Is Killing Photography

In this episode of Beyond the Image, James Patrick calls out one of the most damaging behaviors in the photography industry right now. Photographers mocking others for asking questions, shaming so-called “basic” knowledge, and treating curiosity as proof...